2010 Gray V6 Leather Navigation Sunroof Miles:28k One Owner *certified on 2040-cars

Auto blog

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

Final Lexus IS F rolls off assembly line in Japan, bound for US

We knew this day would come, but it's nonetheless a bit of a sad one for Lexus enthusiasts as the very last example of the IS F has rolled off the assembly line in Tahara, Japan. Decked out in its trademark bright blue, the final IS F is destined for a customer right here in the United States.
Far from just another now-defunct model in an endless succession, the IS F marked the first time that Lexus did a proper performance model, debuting in production guise at the 2007 Detroit Auto Show alongside the LFA concept long before the latter entered production and took the idea of the high-performance Lexus even further. The IS F may not have sold in huge numbers, but it definitely marked a milestone for Toyota's luxury division.
Don't cry too much, however, as the new RC F that effectively takes its place packs an even mightier punch. While both are powered by essentially the same 5.0-liter V8 engine mated to an eight-speed automatic driving the rear wheels, the outgoing sedan's 416 horsepower and 371 pound-feet of torque is easily outgunned by the new coupe's 450 hp and 383 lb-ft.