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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

12 new cars that will never go out of style

Some cars never go out of style. It’s rare, but it happens. They get old. They get depreciated. But they never stop looking cool.  Some might call them modern or instant classics. Within a few years theyÂ’re no longer the latest and greatest, no longer the flavor of the month, but they remain special. Eternally special. Timeless.  These cars arenÂ’t necessarily going to be worth a fortune someday. However, some may not depreciate as rapidly or as far as other models. But thatÂ’s not what weÂ’re talking about here. These are the cars that enthusiasts will always find desirable from the curbside. TheyÂ’re the cars you end up shopping on eBay late at night 10 years later because you canÂ’t get them out of your head. TheyÂ’re the cars that will forever excite you when you spot a clean one in traffic or in a parking lot.  There are plenty of recent examples over the past couple of decades that could count as instant design classics. But then we got to thinking, what 2021 models will be forever cool to stare at? Which new cars and trucks on sale today will we be shopping on eBay late at night in the 2030s? We kept supercars and other ultra-expensive cars off the list to keep things within the realm of attainability, and ended up with 12 total cars. Lexus LC WeÂ’re not applying a numerical ranking to any of the cars on this list, but if we were, the Lexus LC would be No. 1. There isnÂ’t another car design out there that can stir our emotions the way an LC can when itÂ’s just standing still. This car is a concept design come true in the most beautiful of ways, and itÂ’s a shoo-in winner for Concours events decades into the future. All of this heaping praise, and we havenÂ’t even gotten to the LC 500Â’s intoxicating 5.0-liter V8. It doesnÂ’t win drag races. It wonÂ’t be the fastest around the track against any similarly-priced competition. But none of that matters. ItÂ’s quite possibly the best car you can buy new, and that says it all when it comes to the LC. Chevrolet Corvette It might not be the stunner that the Lexus LC is, but the new C8 Corvette is and will always be a special vehicle. ItÂ’s the first mid-engine Corvette, which instantly cements it into an automotive hall of fame section of sorts. All of the performance stats and specs are there to back up its supercar-like looks, and it remains the best performance bargain on sale today.

2018 Lexus GX 460 Drivers' Notes Review | When dinosaurs roamed the earth

The 2018 Lexus GX 460 has been on sale since late 2009. There have been a few minor updates, but a 2018 model is essentially the same as one from 2010. It's based on the global Toyota Land Cruiser Prado and shares more than a little with the Toyota 4Runner. It slots between the Lexus RX and the big daddy Lexus LX. Despite its age, it's still a seller. Sales were up in 2017. In fact, the GX had its best year in the U.S. since 2005. Blame cheap gas all you want. Really, people just want SUVs. We have a base-spec model. The only option is navigation. There's no heated seats or upgraded audio or safety features like blind-spot monitoring or active cruise control. It's basic and honest, but it also highlights just how out of date the GX really is. Editor-in-Chief Greg Migliore: The GX 460 is a body-on-frame, V8-powered, three-row grunt. It's comfortable and functional, but in a segment with more than a few options, this one struggles to stand out. The styling is polarizing yet somehow also vanilla. The spindle grille looks awkward and out of place — a dissonant interpretation of Lexus' latest design language — while the lightly flared fenders say almost nothing. The 4.6-liter V8 only puts out 301 horsepower but still slurps gas to the tune of 15 miles per gallon in the city and 18 mpg on the highway. Power delivery is fine via the six-speed automatic transmission, but the GX 460 feels sluggish from launches. The interior is nice enough with pleasing materials and an intuitive layout. Visibility is solid, you're certainly high enough up, so the command driving position is confidence-inducing. Not a fan of the eight-inch multimedia screen, which feels small and isn't the most informative system I've ever used. Overall, I'd give the GX 460 a C+ compared to other vehicles in this segment. Decent, but dated and lacking some compelling elements. That being said, if you're a Lexus loyalist and want a beastly three-row SUV, you will like this one. If you're more brand agnostic, there are better options out there. Associate Editor Reese Counts: Let's get one thing out of the way — the Lexus GX is old. Yes, it's been on sale essentially unchanged since late 2009, but that's not all there is to it. This is a traditional, body-on-frame SUV with a torquey V8 and a real four-wheel drive system. It's one of the last of its breed. Customers have shifted away from these behemoths, settling on more comfortable and more efficient car-based crossovers.