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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus NX begins production in Japan [w/videos]

Lexus entered new territory this past April when it revealed the new NX compact luxury crossover at the Beijing Motor Show, but it wasn't until now that the Toyota luxury division actually started building them. The first production examples started rolling off the assembly line last week at the Miyata plant in Japan, with the accompanying turbo engines built at the adjacent Kanda plant.
The arrival of the NX marks both the first time that Lexus has produced a compact crossover - an increasingly important segment for luxury automakers - and the first time Lexus has offered a turbocharged engine, one of two options alongside the hybrid version. The NX builds on two previous competences exhibited by Toyota: one is the RAV4, which pioneered the compact crossover segment back in 1994, the other being the Lexus RX that was among the first luxury crossovers when it arrived in '97.
Lexus reports that it has already taken some 6,500 pre-orders in Japan alone, with many more coming in from markets around the world - including ours, where it is sure to be a key player for the Japanese automaker alongside the hot-selling RX. Watch the videos below to see the NX starting its production run in Japan.

Lexus rolling out LC 500h with new hybrid system in Geneva

When Lexus revealed the new LC 500 at the Detroit Auto Show last month, we knew it wouldn't be the only powertrain variant on offer. Now the Japanese automaker is teasing another version that will be revealed at the Geneva Motor Show next month. Toyota's luxury division hasn't given up much in the way of details as to what will power the new LC 500h, except to label the powertrain as the Lexus Multi Stage Hybrid System. The technology is slated to deliver "enhanced driving pleasure, more performance, and greater efficiency" over the current Lexus Hybrid Drive system. Whatever the specifications, expect the system to proliferate into additional Lexus hybrids to come. Otherwise we can expect the LC 500h to closely mirror the conventional LC 500. The sleek coupe design closely followed that of the LF-LC concept from 2012, and took top honors in the EyesOn Design Awards this year as the most beautiful new production car, and with the best interior as well. Alongside the hybrid coupe at the Geneva Motor Show, Lexus will also showcase the LF-FC concept that previewed the next LS sedan at the Tokyo Motor Show this past November with a hydrogen fuel cell powertrain. Related Video: Lexus at the 2016 Geneva Motor Show - World Premiere of the LC 500h luxury coupe with next-generation Lexus Multi Stage Hybrid System - European Premiere of the LF-FC concept Lexus will unveil the hybrid version of its all-new LC luxury coupe at the 2016 Geneva Motor Show. The LC 500h is equipped with Lexus' next generation hybrid powertrain, the Lexus Multi Stage Hybrid System, providing enhanced driving pleasure, more performance, and greater efficiency. The LC was first revealed at the 2016 North America International Auto Show. Its styling, performance and craftsmanship position the vehicle as Lexus' flagship coupe. The LC also utilizes Lexus' new architecture that promises enhanced dynamic capability. Inspired by the acclaimed LF-LC concept that debuted in 2012, the LC represents a shift in Lexus' engineering processes and design ideologies, and marks the beginning of a new phase for the Lexus brand. Its outstanding visual appeal has been unanimously praised following the Detroit reveal, and recognized by professionals who granted LC EyesOn Design awards for Production Car and Best Designed Interior at the 2016 NAIAS. Lexus will also display the LF-FC concept at the 2016 Geneva Motor Show.