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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus puts the 2.0T into the Euro-market RC Coupe

The Lexus IS got the brand's 2.0-liter turbocharged four-cylinder to become the IS 200t. So it is with the Lexus RC in Europe, which gets the engine swap in Europe and as the RC 200t becomes the entry level model in the range. It goes on sale over there at the end of this year, and is predicted to make its way here eventually. The engine is rated the same in this application as in the IS: 241 horsepower and 258 pound-feet of torque, working through an eight-speed transmission for a 0-62 mile-per-hour time of 7.5 seconds. It can be picked out by its smaller wheels and the lack of aggressive bodywork. Lexus will offer an F-Sport package that restores some muscularity. Better still is the available Torsen limited-slip differential and the adaptive variable suspension for improved handling. We don't have the entry-level coupes here like the Euro-market BMW 420i, which would be a good competitor for the RC 200t. In our market base competitors like the BMW 428i, Audi A5, and Cadillac ATS, all fitted with 2.0-liter engines, are faster, and will most likely be lighter and might be less expensive than the RC 200t. That looks like it will make the Lexus offering best for buyers who already want to get into the line but at a friendlier price. The press release below has more info. Related Video: RC JOINING THE LEXUS 2.0L TURBO PETROL LINE-UP - 2.0 litre, 4-cylinder, twin-scroll turbo unit developing 180 kW/245 DIN hp and 350 Nm of torque - 0-100 km/h in 7.5 seconds and 230 km/h maximum speed - 8-Speed Sport Direct Shift (SPDS) transmission with G-force linked gear shifting Brussels, Belgium Lexus: 31 Jul 2015 - The new Lexus RC 200t is the fourth Lexus model to feature the refined driving performance of the company's 2.0 litre turbocharged petrol engine. Mated to an 8-speed Sport Direct Shift (SPDS) transmission, the turbo unit adopts numerous sophisticated engine technologies to offer drivers an engaging combination of smoothness, turbo-lag-free throttle responsiveness and fuel-efficiency. The superior driving dynamics of the new RC 200t may be further enhanced through the availability of an F SPORT version, which is equipped with a Torsen Limited Slip Differential. Together with the already announced RC 300h, the new RC 200t go on sale throughout Europe at the end of the year.

Lexus to reveal production NX crossover at Beijing in April

At the Frankfurt Motor Show last year, Lexus rolled out a concept crossover called the LF-NX. It then brought it back, with a new paint job and a turbocharged engine, at the Tokyo Motor Show a few months later. We got another glimpse a couple of months after that during a presentation from Jim Lentz. But now Toyota has confirmed that the finalized production version is just around the corner.
While all the attention is affixed on the Geneva Motor Show, Toyota released a statement (which you can read below) announcing that the NX (as it will officially be known) will debut next month at the Beijing Motor Show. Set to be positioned below the RX, the new NX will tackle what Lexus terms as "the growing segment of premium compact crossovers," taking on the likes of the Audi Q3, BMW X1 and Mercedes-Benz GLK.