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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Recharge Wrap-up: Formula E gets more power, Tesla outsells competition

Tesla sold significantly more electric vehicles than its competitors in 2015. Tesla delivered 50,580 vehicles in 2015. 208 of those were its new Model X SUV, and likely half of its Model S units were sold in the US. By comparison, Nissan sold 17,269 Leafs. For General Motors, through the end of November, Cadillac sold 1,024 ELRs, while Chevrolet sold 15,393 Volts and 2,477 Spark EVs. Ford sold similar numbers of its plug-in vehicles in 2015, compared to Nissan and GM, putting each of those automakers between 17,000 and 19,000 EVs. By comparison, Tesla had quite a year. Read more at Teslarati. Lexus is teasing an "unprecedented" world premiere at the 2016 Detroit Auto Show. The automaker is rumored to debut its LC 500, powered by a 465-horsepower, 5.0-liter V8, as well as the LC 500h using a hybrid powertrain consisting of a V6 engine and electric motor. The LC 500h is rumored to produce over 470 horsepower. The Lexus LC will be based on the LF-LC concept that debuted in Detroit in 2012. Lexus has set up a dedicated microsite for its presentation at the Detroit show on January 11. Read more from Hybrid Cars. Formula E will raise its power limit for its third season. According to the newly published FIA Formula E 2016 Technical Regulations, output will be boosted from a maximum 200 kW (268 horsepower) to 250 kW (335 horsepower). While race energy will still be limited to 28 kWh, the battery weight limit has been raised from 200 kilograms (441 pounds) to 230 kilograms (507 pounds), likely to help accommodate the higher output. Meanwhile, overall car weight drops from 888 kilograms (1958 pounds) to 880 kilograms (1940 pounds). Lighter, more powerful cars should make the next season of Formula E even more exciting. Read more at Current E. Related Gallery Lexus LF-LC Concept: Detroit 2012 View 11 Photos News Source: Telsarati, Hybrid Cars, Lexus, Current E, FIA Formula EImage Credit: Formula E Green Motorsports Detroit Auto Show Lexus Tesla Electric Hybrid recharge wrapup