2004 Lexus Rx330 Base Sport Utility 4-door 3.3l on 2040-cars

Auto blog

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Finally, Lexus has a sick-looking crossover concept

So, Lexus isn't playing it safe. The Japanese luxury brand revealed a concept called the UX that will be revealed at the Paris Motor Show, and to say it's eye-catching is an understatement. It looks like one of those new-fangled, coupe-styled SUVs, along the lines of the BMW X6, though Lexus isn't explaining exactly what the UX is. It nebulously says the concept is meant to appeal to a "progressive, urban audience living in a connected environment." Sounds like an X6-, or perhaps an X4-fighter, to us. Oh, and probably with Wi-Fi. As you can see, the UX has massively flared fenders (which add an off-road vibe), a raked roofline and huge wheels. Pretty concepty, in other words. Like the NX SUV, which debuted as a concept then went into production largely unchanged, the UX has a lot of angles and curves. Like the NX, it will probably be divisive at first but a strong entry in the crossover segment if it makes it to production (we think it will). Lexus only released this rear three-quarters shot, so we'll have to wait to see what the front looks like. We'd expect Lexus' spindle grille and some snazzy LED lights. Inside, the UX "showcases imaginative technologies for an immersive driver experience, while the interior marries traditional craftsmanship with high-tech manufacturing techniques," Lexus says. Translation: It will be really digital inside with some wood, carbon-fiber, or fancy plastic trim. It debuts Sept. 29 in Paris. Related Video: Design/Style Paris Motor Show Lexus Crossover SUV 2016 paris motor show lexus ux

Lexus RC F Coupe puts on a brave face for Detroit

With less than a week to go until the 2015 Lexus RC F makes its debut at the Detroit Auto Show, Lexus has given us a sneak peek at its upcoming performance coupe. Earlier this week, Autoblog was granted were the opportunity for an intimate studio photo shoot with the RC F outside of the bright lights and big crowds sure to surround the coupe at Cobo Hall next week.
Compared to the hybrid version of the all-new RC we saw at the Tokyo Motor Show last year, the RC F has noticeably more aggressive styling. The cartoonishly oversized Lexus spindle grille gets a mesh insert pattern and is flanked by massive intakes in the lower fascia. To make room for what is expected to be a bigger V8 engine, the hood sits higher and is vented, but like many details about the RC F, Lexus is keeping the engine's size and output under wraps (although we have a sneaking suspicion it'll have 460 horsepower).
A trio of 19-inch wheel options will be available (including a set that is hand-polished), and the side sills and rear fascia have been modified for F duty. The biggest styling change on the RC F, however, is the LFA-inspired active rear wing that rises at speeds above 50 miles per hour for improved traction and stability. Carrying over cues from the current IS F, the RC F features air outlets behind the front wheel openings and angle-stacked exhaust outlets at the rear of the car.