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Anti-EV, pro-hybrid ad from Lexus gets a whole lot wrong

Tell us if you're surprised that Toyota (through its Lexus brand) is putting out some questionable information about electric vehicles. While it's one thing for company executives to be anti-EV, it's quite another to put out obviously false information when you speak ill of plug-in vehicles, especially when you also sell them. The automaker offers the RAV4 EV and Prius Plug-In, albeit in limited numbers, First, let's look at what Lexus is saying. On the company's consumer site, in the hybrid section, there are a number of slick videos. In one ("Hybrid Overview"), Lexus makes it look like charging an EV takes four hours. That may be true in some situations, but the video shows an anonymous driver plugging a Nissan Leaf into something that looks like a AeroVironment DC fast charger, which takes around a half hour to charge. Granted, the site has a disclaimer that says, the "charge time represents the average time to charge from empty to full using typically available 240V commercial charging stations," but in everyday use, that's not something EV drivers often do. Charged EVs mentions two previous studies that show how most EV charging is done at home. Lexus knows all this, of course, but doesn't mention it. Lexus says that there are 20 states with an "established infrastructure" for hydrogen. Another video on the site, one that talks about future alternative powertrain technologies, says that there are 20 states with an "established infrastructure" for hydrogen and 37 with the same for electric vehicles. It also blatantly says that we need to consider all of the emissions from the fossil fuels used to make electricity (carbon monoxide, sulfur dioxide, etc.) but does not say anything about the fossil fuel emissions used to make hydrogen. You can see some screen grabs in the gallery or watch the video yourself. It's all blatantly one-sided, especially since the official numbers from the Department Of Energy say that there are Level 2 public EV chargers in literally every state except Alaska and only 11 public hydrogen stations in the US. Ten of them are in California, the other is in South Carolina. A Lexus spokesman told AutoblogGreen it will ask TeamOne, its ad agency, and the Lexus marketing department for clarification on where the data in the videos comes from. We will update this post when we hear back.

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus RC F GT3 Racing Concept threatens to go racing

In case you needed more proof that the Lexus RC F is a statement car intended to scream "This is not your father's brand" (yes, we're paraphrasing the tagline of another automaker), here it is: the Lexus RC F GT3 Racing Concept. Lexus introduced a GT500-spec version of the RC F at the Tokyo Auto Salon last month, but this GT3-spec entrant and its Reading Rainbow paint job will get to show off at the Geneva Motor Show to whet the appetites of European racing outfits.
Although referred to as a concept, it will shake that name off when it completes a season of testing this year. Next year, Lexus will make it available to paying customers, and says the car will be cleared to race in the Occident and in Japan's Super GT series alongside its GT500 cousin.