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NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

Lexus takes to Pikes Peak in RC F GT Concept

Lexus is gearing up to take on Pikes Peak with the RC F GT Concept you see here, developing the new racing prototype for the venerable hillclimb event. Different from the more extreme GT3 and GT500 racing concepts we've seen to date, the new GT concept is more closely based the road-going RC F. Only it's leaner and meaner and ready to take on the grueling 12.4-mile race to the clouds and all its 156 turns. The RC F GT packs the same 5.0-liter V8 and eight-speed automatic transmission as the production model. The major difference is that it weighs some 800 pounds less, thanks largely to the widespread use of carbon fiber body panels and polycarbonate windows. It also incorporates a more aggressive aero kit and rolling stock, and allows the technicians to tune the engine for competition applications. To tackle the Peak, Lexus is handing the keys over to none other than Justin Bell, the former GT2 class winner of the 24 Hours of Le Mans and the FIA GT Championship. He'll be fielding the RC F GT in the Time Attack class for production-based vehicles, while providing Lexus engineers with valuable performance data and the chance to develop components for future applications. Two years ago, the IS F CCS-R prototype competed in the same event, and served as a test bed to develop the powertrain that went into the RC F that followed. Related Video: LEXUS TO COMPETE IN 2015 PIKES PEAK INTERNATIONAL HILL CLIMB WITH ALL-NEW RC F GT CONCEPT - V8 Powered, Production Car-based Coupe to be Driven by Justin Bell - RC F GT Program to Serve as Key Developmental Tool for F brand Engineering June 22, 2015 TORRANCE, Calif. (June 22, 2015) – On June 28th, Lexus will compete in the Time Attack class of the Pikes Peak International Hill Climb. The luxury automaker will be campaigning the all-new RC F GT Concept, a vehicle that builds upon the legacy of the IS F CCS-R vehicles that last competed at Pikes Peak in 2013. This historic event, now in its 93rd running, is a race against the clock that tests man and machine with the changing elements, altitude, and a treacherous 12.42 mile, 156 turn course that winds up the peak from 9,390 feet up to the 14,115 foot summit. The new Lexus will be piloted up the mountain by British driving ace, 24 Hours of Le Mans winner, and automotive media personality Justin Bell. "With very little time behind the wheel, the RC F GT Concept has already proven fast and easy to drive, very much like the production models, actually.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350