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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Lexus bringing new F model to Detroit

Lexus has taken aim squarely at the likes of Mercedes-AMG and BMW M GmbH with its F line of performance models like the old IS F and the new RC F – and now it's preparing to showcase another one at the upcoming Detroit Auto Show. There's little information to go on from the brief statement accompanying these two teaser images, but the Japanese automaker refers to its as "a track-ready" model. Could that mean a more extreme version of the RC F? Possibly, but the headlights are different – just like the units on the LF-C2 concept were different as well. It could just as easily be a concept for a new GS or LS sedan in F spec, even a reboot of the CT hybrid hatchback, or maybe a showcar of another nature altogether. Whatever it is, it looks enticing, what with the carbon fiber bits, low-profile rubber, lightweight alloys and oversized brakes. As for what form it'll take, we'll find out sooner or later, so watch this space. A Track-Ready Lexus Poised to Make Global Debut at 2015 NAIAS New Model Will Broaden the Lexus Brand's High Performance Showroom TORRANCE, Calif. – Dec. 17, 2014 – Lexus announced it will be adding a second vehicle to its growing stable of F brand high performance models. Earlier this year, the luxury manufacturer launched the RC F, a V8 powered performance coupe. The newest Lexus F brand vehicle will make its global premiere at the 2015 North American International Auto Show on Jan. 13.

2015 Lexus RC 300h is a hardcore hybrid cherry coupe

Lexus is tag-teaming back into the hardcore coupe ring with this, the red rum RC 300h that's jumping off the top rope to "[inject] emotional appeal into the Lexus DNA." It's the hybrid version of the twin, powered by a 2.5-liter V6 aided by a 105-kW electric motor, the pair putting out 217 total horsepower and 280 pound-feet of torque through a continuously variable transmission. The RC's other, more conventional half will come with a 3.5-liter V6 with 314 hp and 380 lb-ft shifted with an eight-speed sequential transmission.
The brand doesn't want you to take this RC Coupe for a two-door version of the IS. It's based on the GS platform but its dimensions are unique, being wider, lower and shorter in wheelbase than the IS. Concept-car headlights flank the most extreme version of the spindle grille yet seen on a production car, and the lighting novelty continuing in the cabin with illumination that is aimed up instead of down. The package will ride on either 18- or 19-inch wheels.
The "high contrast," dual-zone cabin is graced with shimamoku wood and Lexus' Remote Touch Interface, and Lexus says the seats have been conceived via an "integrated foaming construction method" like racing seats - we think they look spectacular stitched up in this carmel-colored leather.