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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Lexus builds a one-off IS 350 with a record player in the glove box

The latest Lexus to undergo modification for the company's marketing efforts is called the Lexus IS Wax. That's because it's for vinyl lovers, and contains an actual car-mounted record player that, Lexus claims, does not skip. Earlier this month we saw a sneaker homage to the Lexus IS. It, and now the IS Wax, are part of Lexus's "All In" campaign that lets influencers in creative fields loose on a luxury sedan. The goal is to put the Lexus brand in front of others in that field, even if they are largely unrelated to anything automotive. Just last month, the company presented a gaming-themed IS built with input from the Twitch streaming community.  As such, the press release for the Lexus IS Wax does not once mention that the car was based on a Lexus IS 350 F Sport. We can only deduce that because it wears the more aggressive fascia, 10-spoke wheels and F Sport badge that comes with the higher performance version. On the other hand, the press release does mention the names MC Madlib and KAYTRANADA, which we guess have some meaning to people in the music world. Lexus claims that the record player will not skip, even on a bumpy road. The record player was partially 3D printed and modified with carbon fiber and machined aluminum. It had to be a custom job to fit into the car's glove box. Impressively, it actually plays a 12-inch record and emerges and retracts into the glove box with some sort of motorization. Very little is revealed about how they dealt with the skipping, except to say that a rotating stepper motor helps stabilize the turntable when the car' in motion, and a silicone cushion underneath it helps absorb some of the bumps.  Oh yeah, it was wrapped in matte black as well. Helpfully, Lexus provided a few quotes from its collaborators. Said Madlib, I take [music I've created] to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? ThatÂ’s beyond.” Said KAYTRANADA, "When Lexus said they wanted to build this car, I didnÂ’t think it was possible. It was amazing to see and hear vinyl playing while cruising in a car." Presumably, the target audience will be more impressed with the 1,800-watt, 17-speaker Mark Levinson sound system than the 311-horsepower V6 and 280 lb-ft of torque. If you're curious about how the Lexus IS Wax was created, you can watch the two-part video. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Will.i.am and Lexus make music on a runway with frickin' lasers

There's no doubt that an engine can make some fabulous sounds, but they don't technically fit the definition of music. In a spectacular recent stunt from Lexus, Will.i.am, and a huge team of technicians, a trio of NX CUVs actually became an instrument while driving down a runway to play the artist's song #thatPOWER. All that was necessary to get it done was the help of a whole lot of lasers and some very precise driving. The team rigged up 350 audio-sensitive lasers and lights to make this stunt possible, and it essentially turned the runway into a real-world version of the Rock Band video game interface. The three NXs needed to drive not only in the right location but also at the right speed to keep the song's tempo going. While what you see here was reportedly shot in just one night, setting everything up took 65 people over seven days. The awesomely named light artists, Marshmallow Laser Feast, designed the actual layout. The end result of all of the hard work definitely looks impressive in this video, but it also appears like this was a very difficult stunt to actually get right. A lot of the faces at the end of the clip were wearing a look of relief of finally doing things successfully. will.i.am AND LEXUS CREATE LASER AND SOUND SPECTACULAR ON EPIC STREET 'STAVE' FRONTMAN CHALLENGED TO NAVIGATE GIANT VISUAL INSTRUMENT IN ALL NEW LEXUS NX Brussels 30th July 2015 - #NXontrack - Lexus Europe, today unveiled an innovative audio-visual film which sees global entrepreneur and musician, will.i.am challenged to create a remix of one of his most iconic tracks, #thatPOWER in a breath-taking music, art and technology spectacular. . Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs', hitting the laser 'targets' at the correct tempo to synchronise with his smash hit. The unprecedented live event, shot in one night last week, sees the musician's skills put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal 'sound-road', race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rises. Speaking about the video, will.i.am said: "Working with the stunt guys to hit the laser targets in time with the music wasn't easy to get right but the result was awesome.