2001 Lexus Lx 470 on 2040-cars

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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

2019 Mercedes-Benz G-Class vs big luxury off-roaders: How they compare on paper

During our first drive of the 2019 Mercedes-Benz G-Class, the all-new SUV's product manager was asked to identify competitors that might have been benchmarked in its development. The look on his face was about the same as if someone had asked him to recite King Lear in Klingon. As far as Andreas Hoeppel was concerned, the G 550 and AMG G 63 doesn't actually have a rival, or at least something the engineers and designers thought to compare it against. The G-Class is a G-Class, who cares what the other guys are doing? Well, in case you care, we figured we'd plug the new G-Class' specs into the old Autoblog Comparo Generator 3000 (TM) to see how the G 550 and AMG G 63 compare to the Range Rover and its mightiest SVAutobiography Dynamic model, plus the Lexus LX 570 and Bentley Bentayga V8. Frankly, Heir Hoeppel was onto something as each of these is wildly different. But, they do share some common elements: giant size and weight, ultra-lux interiors, and far more off-roading capability than other luxury SUVs offer and any of its owners are likely to ever utilize. Sad. So enjoy this trip down specification lane, and if you're still left hungry, you can always check out our Range Rover comparison or create your very own comparo. Off-Road Clearances and Capability All the fancy off-roading software and special cameras in the world won't do you a lick of good if your SUV is too close to the ground or has low-hanging body work that'll get easily ripped off. As such, check out each of these uber-SUV's ground clearance, approach and departure angles, and wading/fording depths. In this case, the Range Rover has an advantage due to its air suspension that can raise itself into an Off-Roading height that's a whopping 2 inches higher than the new G-Wagen. Sadly for itself, Lexus only provides figures for its air suspension when in normal height. It could match or surpass the Range Rover for all we know (but doubt it). As Land Rover does provide figures for the Range Rover's approach and departure angles in normal and Off-Road height, you can get an idea of just how much clearance the new G-Wagen has without any fancy (and expensive to fix) raising and lowering air suspension hardware. In fact, its departure angle is better than even the Range Rover's Off-Road height. Bentley doesn't provide any such information despite touting the Bentayga's surprising off-roading talents.