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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2016 Lexus RX First Drive [w/video]

There is no more important model line to Lexus than the RX. Year to date, with a replacement on the way, the RX accounts for 28 percent of the brand's sales. It's the undisputed champ of the midsize luxury SUVs, nearly outselling BMW's entire SUV lineup. So when it came time to push a significant update to its best-seller, Lexus put the whole of its engineering might into the challenge. The 2016 RX represents the very best that Lexus is capable of, specifically when its spindle-shaped grille is pointed at its core audience. Starting with the basics, Lexus increased the exterior dimensions. Wheelbase grows just under two inches while overall length goes up by five. But overall interior space remains exactly the same at 139.7 cubic feet. Rear-seat passengers get extra space – head, hip, and legroom all nudge up slightly for 2016 – but it comes at the expense of cargo area, at least on paper. Whereas the 2015 RX offered as much as 80.3 cubic feet of storage space with the rear seats folded, the 2016 model cuts that by a quarter to 56.3 cubes. Lexus representatives say that cargo space is up, and the numerical reduction is due to different measurement methods. The 450h's cargo area is smaller by a negligible half cubic foot due to the location of the car's battery pack. The new RX looks seriously chiseled. RX buyers and their friends enjoying the more spacious back seat are going to look considerably more stylish in 2016. The new RX looks seriously chiseled, with sides creased and cut to the point that there's hardly any flat surfaces. It's hard to pick favorite details, but we really like the upward-kick of the rocker panel. At the front lives Lexus' ubiquitous spindle grille, more exaggerated than ever before and rimmed by a strip of thick chrome. Sharp lines dominate the rest of the fascia, from the slit-like headlights to the arrowhead-shape that surrounds the fog lamps. There is a premium lighting package that includes LED lamps everywhere not to mention awesome sequential turn signal indicators in the taillights. UPDATE: It turns out the awesome sequential turn signal indicators aren't going to be available in the United States, which is a big bummer. If the floating roof looks familiar, that's because you've seen it on the Nissan Murano. Somehow the massive proportions of the trademark Lexus grille is not the most controversial styling element of the new RX.

Lexus fans vote Solar Flare for new RC F hue

What's in a name? When it comes to model nameplates, quite a lot, and automakers go to considerable lengths to find just the right one. Same goes for the names of the colors in the catalog (save for maybe the Rape Yellow in the extensive Bugatti palette), but every once in a while, an automaker will open it up for suggestions from the public.
SRT did that when it introduced a new shade of blue for its Viper, as did Chevy for the pale green on the Volt. And last month, Lexus followed a similar path when it asked fans on Facebook to come up with a name for the new shade of orange for the RC F.
Fans suggested names like Tangerine Flame, Outrageous Orange and Fiery Orange, but ultimately the winning submission that Lexus selected was Solar Flare. The name was suggested by five individuals and will now enter the catalog of colors for the new luxury muscle coupe with its 450-horsepower 5.0-liter V8.