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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Toyota develops new pre-collision system with steering assist

A number of automakers are working on developing fully autonomous cars, but it looks like the groundwork for such technologies will likely show up first as semi-autonomous systems for both safety and convenience. Following recent announcements from Nissan and Ford in this area, Toyota has now released information for some of its advanced semi-autonomous technologies that could be offered in production cars over the next few years.
On the safety front, Toyota's new pre-collision system with pedestrian-avoidance steering assist is aimed at protecting the folks who aren't in the car. This system combines visual and audible alerts with automatic brake assist and automatic steering. If warnings don't get the driver to slow down, the brake assist kicks in if a collision is very likely, but if that is still not able to avoid the impending collision (and if there is enough room to do so), the car can automatically steer itself around the pedestrian. This sounds most beneficial for last-second dangers such as a person accidently stepping out into the road in front of a car. Toyota hopes to have this technology available to customers by 2015.
The Japanese automaker is also testing a suite of technologies called Automated Highway Driving Assist (AHDA). The key part of this is a new adaptive cruise control system that uses vehicle-to-vehicle (V2V) communications rather than a radar-based system. This cooperative-adaptive cruise control allows vehicles to communicate their acceleration and deceleration data with other cars, which Toyota says this helps to improve fuel efficiency and traffic flow. Also a part of AHDA is the Lane Trace Control feature, which sounds like a next-gen lane keep assist. This system uses cameras, radar and a computer to keep the vehicle in a "smooth driving line" by being able to change steering angle, engine torque and braking force. Toyota says this technology could be in place by the "mid-2010s."

Recharge Wrap-up: Formula E gets more power, Tesla outsells competition

Tesla sold significantly more electric vehicles than its competitors in 2015. Tesla delivered 50,580 vehicles in 2015. 208 of those were its new Model X SUV, and likely half of its Model S units were sold in the US. By comparison, Nissan sold 17,269 Leafs. For General Motors, through the end of November, Cadillac sold 1,024 ELRs, while Chevrolet sold 15,393 Volts and 2,477 Spark EVs. Ford sold similar numbers of its plug-in vehicles in 2015, compared to Nissan and GM, putting each of those automakers between 17,000 and 19,000 EVs. By comparison, Tesla had quite a year. Read more at Teslarati. Lexus is teasing an "unprecedented" world premiere at the 2016 Detroit Auto Show. The automaker is rumored to debut its LC 500, powered by a 465-horsepower, 5.0-liter V8, as well as the LC 500h using a hybrid powertrain consisting of a V6 engine and electric motor. The LC 500h is rumored to produce over 470 horsepower. The Lexus LC will be based on the LF-LC concept that debuted in Detroit in 2012. Lexus has set up a dedicated microsite for its presentation at the Detroit show on January 11. Read more from Hybrid Cars. Formula E will raise its power limit for its third season. According to the newly published FIA Formula E 2016 Technical Regulations, output will be boosted from a maximum 200 kW (268 horsepower) to 250 kW (335 horsepower). While race energy will still be limited to 28 kWh, the battery weight limit has been raised from 200 kilograms (441 pounds) to 230 kilograms (507 pounds), likely to help accommodate the higher output. Meanwhile, overall car weight drops from 888 kilograms (1958 pounds) to 880 kilograms (1940 pounds). Lighter, more powerful cars should make the next season of Formula E even more exciting. Read more at Current E. Related Gallery Lexus LF-LC Concept: Detroit 2012 View 11 Photos News Source: Telsarati, Hybrid Cars, Lexus, Current E, FIA Formula EImage Credit: Formula E Green Motorsports Detroit Auto Show Lexus Tesla Electric Hybrid recharge wrapup