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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus RC facelift: Here's an official look

After the updated Lexus RC coupe was spied testing last month, Lexus has released official images of the RC coupe's upcoming refresh. The facelifted car will debut at the Paris Motor Show in early October, but the automaker is already offering a good look at the RC's improvements. The 2014-introduced RC is getting a subtle set of updates, and Lexus says these changes will sharpen it both as a driver's car and as a grand tourer. As well as improving aerodynamics, Lexus has honed the RC's suspension and powertrain: There are new shocks and stiffer bushings along with a new set of 19-inch wheels; the car's footprint has been altered and its center of gravity lowered. The rear-wheel-drive RC300's 2.0-liter turbo engine has also had its throttle response fine-tuned. As for aero, there are changes in the side window moldings and a new rear bumper duct to aid airflow and to make the RC more stable on the road. Lexus now calls the RC both razor-sharp and extremely supple; eventual test drives will confirm how much the handling has improved. There's no mention of changed power figures. The RC's looks remain largely unchanged, with noticeable alterations mainly to the headlights and bumper corners along with the spindle grille's mesh; the headlights are now one-piece compared to the old split design that featured a lower "Nike Swoosh" separate from the main headlights. There are new colors, including Naples Yellow and Sparkling Meteor, and the interior colors and trim have also been refreshed: Black leather seats are now available with eye-catching Mustard Yellow side bolsters. A new analogue clock has been borrowed from the LC, as well as other interior styling improvements influenced by the bigger coupe sibling. All in all, it seems the RC is getting subtly infused with the LC's appearance. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2023 Lexus UX goes hybrid-only, gets new UXh name

Lexus is making a series of updates to the UX, its entry-level crossover, for the 2023 model year. Now only offered with a hybrid powertrain, the soft-roader receives a better infotainment system, updated steering and suspension systems and more capable safety features. Shifting to a hybrid-only line-up brings a new name: UXh. That's not the only change you'll spot if you open (or download) a brochure. Buyers can select a pair of option packages called F Sport Design and F Sport Handling, respectively. The former focuses largely on appearance and equipment. It adds F Sport wheels, a specific grille, painted wheel arch flares, dark roof rails, a black roof panel, a moonroof, rain-sensing wipers, fog lights, cornering lights and self-leveling headlights. Inside, the list of F Sport-specific parts includes the front sport seats, steering wheel, gear selector, instrument cluster and pedals. The latter goes a step further with performance-tuned dampers, an Active Variable Suspension system and a brace to the steering gear. We're told that these changes noticeably improve the UXh's handling. Even if you choose not to tick either box, the 2023 UXh should drive better and quieter than the 2022 UX. Lexus notes that it recalibrated the steering and suspension systems and, interestingly, added 20 spot welds to the body in order to improve structural rigidity. Inside, the most significant changes for 2023 are infotainment-related. The UXh gets the Lexus Interface infotainment system already found in some of the other models in the range, like the NX. It's displayed on an eight-inch touchscreen (a 12.3-inch unit is optional) with anti-glare technology, and it brings with it a redesigned center console with a bigger wireless device charger and a pair of USB charging ports. For 2023, every UXh regardless of trim level comes standard with the Lexus Safety System+ 2.5 suite of driving aids. This bundle includes a pre-collision system, emergency steering assist, lane-tracing assist and adaptive cruise control. Lexus notes that the pre-collision system's response range has been expanded with better hardware and that artificial intelligence helped it improve the lane-tracing assist function. Lexus dealers across the nation will begin receiving the 2023 UXh in late summer 2022. Pricing information hasn't been announced yet. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus UX Luggage Test