Black On Black 2008 Lexus Ls460 Navigation Leather Financing Available on 2040-cars

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Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

Toyota Camry, Lexus RX to get aluminum parts

Ah, aluminum. The lightweight, strong material has long held a following within the premium ranks, but as Ford prepares to launch an aluminum F-150, the material is gaining acceptance among more mainstream automakers. Toyota is one such brand, with a new report indicating that the Japanese giant will add aluminum bits and bobs to some of its upcoming vehicles.
These won't be full, aluminum-intensive treatments like the F-150, however. Automotive News reports that an aluminum hood and liftgate will be coming to the 2016 Lexus RX, and following that, the Camry will get a bonnet built from Element 13 for model year 2018.
As AN points out, Toyota is no stranger to aluminum, using it in Japanese-built models like the Prius and Scion FR-S. The RX and Camry, though, will mark the first time the company's North American factories will use the material, and they'll do so on a significantly larger scale, owing to the higher volumes that the Camry and RX represent.

Lexus says it's not worried about LS sales decline in face of S-Class, Model S

The Lexus LS is old. Sure, it received a refresh for model year 2013, but it hasn't had a clean-sheet redesign since George W. Bush was in office. It's the oldest vehicle in its segment, debuting in 2007, a full year before the current-gen BMW 7 Series, two years before the Hyundai Equus and Jaguar XJ and three years before the Audi A8.
This is particularly troubling as buyers flock to the heavily redesigned Mercedes-Benz S-Class, which debuted late last year, and the all-electric Tesla Model S. Despite this move, though, Lexus is (worryingly in our minds) not at all concerned.
"We don't feel it's a problem with the car," Brian Smith, VP of marketing for Lexus, told Wards Auto. "Many of the buyers in that segment want what's new and they're trying it."