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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Junkyard Gem: 1992 Lexus SC 400

After Toyota stunned the automotive world with the Lexus LS 400 in 1989, offering a majestically engineered luxury sedan with an all-new DOHC V8 at less than half the cost of its Mercedes-Benz 560 SEL rival, what could be done to follow that (other than a money-printing Lexus-badged Camry, that is)? Clearly, the missing piece of the Lexus branding puzzle at the time was a sports coupe, something to extract the money of car shoppers considering, say, a new Mercedes-Benz 300 CE or Acura Legend coupe. That car turned out to be the Lexus SC, styled in California and known as the third-generation Toyota Soarer in Japan. Here's one of the very first SCs sold in the United States, found in a Denver-area self-service yard last month. These cars had intimidatingly good build quality (I know, because I dismantled a '92 SC 400 down to its smallest components a while back), clearly designed to last at least a quarter-million miles with routine maintenance. This one got hit hard in the right rear, however, and it wasn't worth repairing the damage to a non-SUV pushing three decades of age. Americans could buy a six-cylinder version, the SC 300, which came standard with a five-speed manual transmission (almost all buyers "upgraded" to the automatic, of course). This car is the SC 400, which means it has the same 1UZ-FE V8 engine as the LS 400. That's 250 super-smooth horses and six-bolt main bearing caps keeping the crankshaft from going anywhere it shouldn't. The SC 400 never was available with a manual transmission, nor was its SC 430 successor. This one has the mandatory Aisin-Warner four-speed automatic. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus SC400 articulated door hinge operation The complex door hinges offered good clearance in tight parking spaces. These cars were very quiet and comfortable and they could cruise all day at triple-digit speeds, but a curb weight pushing 3,600 pounds meant that the SC 400 wasn't going to beat its Porsche 928 rival on a race track. Actually, the 1992 928S4 cost more than twice as much as the 1992 Lexus SC 400 ($80,920 versus $37,500) and had both a more powerful (326hp) V8 and available manual transmission; perhaps the 1992 Cadillac Eldorado Touring Coupe ($32,470, 200hp V8, automatic) was a more realistic sales rival for today's Junkyard Gem.

2019 Lexus GX 460 Drivers' Notes Review | An ancient, yet luxurious SUV

The 2019 Lexus GX 460 is an old-school SUV with luxury draped all over it. Body-on-frame SUVs are the exception these days, as unibody crossovers lead the way forward. There are plenty of great reasons for this, but the GX marches on as a unabashedly truck-like SUV. Nothing about the price screams truck, though. At $70,840 as-tested, anybody who buys a new GX 460 is going to be left with a sizable hole in their wallet. However, it’s not without a bevy of luxury features. Being the high-zoot “Luxury” trim level, ours comes standard with an adaptive suspension, semi-aniline leather interior, a power-folding third row, mahogany wood accents and three-zone climate control. That said, Lexus still managed to tack on a decent number of options. A $2,340 Driver Support package added the Mark Levinson audio system and a suite of driver assistance systems. Our tester also had a $1,970 rear seat entertainment system and a $1,950 Sport Design Package. The package includes 18-inch gunmetal wheels, heated second-row captainÂ’s chairs and a sizable list of exterior changes like front and rear bumper spoilers and scarlet taillights. The powertrain is also stuck in a older time period. Whereas most large crossovers now use downsized turbocharged engines, this Lexus sticks with a 4.6-liter V8 good for ... wait for it ... 301 horsepower. The V6-powered ES 350 makes 302. Worse, the GX gets poor fuel economy and doesnÂ’t exactly rocket up to speed with much excitement, either. At least it's proven from a reliability standpoint. Editor-in-Chief Greg Migliore: We try to talk about a specific element of the vehicles we test in Drivers' Notes, but indulge me today. IÂ’m going to talk about the Lexus GX 460Â’s ethos. By that I mean itÂ’s an old-school SUV that looks and feels the part. Wrapped in LexusÂ’ sharp, spindly styling, itÂ’s classy yet also kind of hulking. The steering is light and the vague brakes have little bite at first and then a lot as the pedal travel increases, making for challenging inputs for the driver. Still, I like it. The GX 460 captures the ethos of an old-school SUV perfectly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: For a three-row SUV, the GX feels pretty small inside. The second row is decent, but I know Greg had to do a little moving of seats in order to fit a rear-facing child seat back there.