2012 Lexus Ls460l on 2040-cars

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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

Gazoo heads to the N"urburgring with Lexus LFA Code X

You'd be forgiven for thinking just because the Lexus LFA has ended its production run (it's been over a year now) that Toyota would have ceased its development. You'd be forgiven, but Gazoo Racing is here to tell you you'd still be wrong.
One of Toyota's many works racing teams, Gazoo is returning to the 24-hour endurance race at the Nürburgring this year with a trio of entries. One is based on the Toyota GT86 (which we know as the Scion FR-S), and one is essentially the same LFA that it's entered in years past. But the third vehicle is dubbed Code X.
It's also based on the LFA, but its 4.8-liter V10 engine has been bored out to 5.3 liters, raising its output to untold levels. It's got a full carbon-fiber chassis and a range of other enhancements that Gazoo isn't telling us about just yet, but they should turn the LFA Code X from a road-going supercar beyond a racecar and into a rolling research lab. Considering that Gazoo has been racing at the 'Ring since 2007 and fielding versions of the LFA there since 2008, it'll be interesting to see how the Code X version fares.

Lexus launching new Crafted Line special editions at Pebble Beach

Over the course of the past 25 years, Lexus has done one heck of a job winding its way into the luxury automobile market previously dominated by the Germans. And now it aims to take another step into the luxury arena with The Crafted Line by Lexus.
Set to debut at Pebble Beach later this month, the Crafted line offers the Storm Trooper treatment with high-contrast white paint and black trim. The interiors are done up in two-tone black and red, and Tumi has done up a special set of luggage to match.
The special edition will be available on the ES350 as well as the F Sport versions of the LS460, GS350, IS250 (in both rear- and all-wheel drive) and RX350 AWD. Each will be limited to around 1,000 examples (give or take, depending on the model), with pricing set to start at around $42,000 for the ES pictured above. Scope out the full details in the press release below.