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Lexus reveals production RC coupe en route to Tokyo

Feast your eyes, ladies and gentlemen, on the new Lexus RC coupe. With the exception of the six-figure LFA supercar, it's the first stand-alone two-door model to come from Toyota's premium brand since the demise of the SC, and it's coming to the Tokyo Motor Show later this month.
With unmistakably Japanese styling, the Lexus RC is clearly inspired by the LF-CC and LF-LC concepts, and features the brand's signature spindle grille. Anyone who's been inside a contemporary Lexus should feel right at home inside the four-seat cabin, where the Japanese automaker has fitted ambient lighting that glows upwards instead of down, coupled with a new Remote Touch Interface.
Lexus has already announced two versions of the coupe: the conventional RC350 with a 3.5-liter gasoline engine and the RC300h with a 2.5-liter hybrid setup. It's all packed into a form that, for comparison's sake, is slightly larger than the new BMW 4 Series but markedly smaller (in every dimension but height) than a 6 Series.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

2015 Lexus RC 350

Luxury coupes like this new, 2015 Lexus RC 350 have got, to my mind, a more challenging mission than their all-out-performance variants; in this case, the recently reviewed RC F.
That's not to say that I think actual owners and shoppers of cars like the RC F, BMW M4 and Cadillac CTS-V Coupe only care about output figures and lap times. In fact I'd say that those are outliers in terms of how they get used most often. But the story that we reviewers tell - and that shoppers in the ego-boosted segment tell themselves before they pull the trigger - have a lot to do with what the car is capable of on the edge of its envelope.
Mainstream coupes can't rely on that kind of irrational pull, however, at least outside of the emotional world of styling persuasion. For a buyer to drop more than $40,000 on the RC 350, he or she will want tons of features, comfort, good looks, and, yes, a dash of sportiness to spice of the pot. Reason and desire seem a lot more balanced here. That's great news for Lexus, with its history of creating sensible luxury cars and a pretty composed luxury coupe in this new RC.