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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Here's why our Lexus NX is uglier than the rest of the world's

Take a good look at the image above. That's the US-market Lexus NX 300h, and it looks, well... distinctive. Although the entire NX crossover sports styling that could certainly be described as controversial, it's the front end of the 'ute that seems to draw most of the ire, befitted as it is with Lexus' so-called spindle grill.
Now, take a look at the pair of images just below. The one on the left is from the States (the same model seen above), while the one on the right comes from Europe. Notice a difference? The lower front fascia of the European Lexus NX dips down much lower than the one from the US, and it looks much more refined because of it.
Why the disparity between the two designs? According to Top Gear Philippines, the reason why the US gets the more pointy proboscis is because of its classification as a light truck. It seems trucks are required to have some sort of concession to the car's approach angle - in other words, a truck should be able to clear an obstacle that a car might hit. Why does Lexus care if the NX is a car or truck? Well, that has to do with how fuel economy is reported, as trucks are given less-stringent requirements for Corporate Average Fuel Economy purposes.

Lexus hints at possible IS SportCross comeback [w/poll]

We're looking forward to seeing the 2014 Lexus IS in person next week at the Detroit Auto Show to see if its brazen design is any less polarizing in person, but Lexus (or at least its Facebook team) has dropped a not-too-subtle hint about the possible return of the SportCross body style - something in between a hatchback and station wagon. The current generation IS comes in sedan and convertible models, but this is an interesting teaser that might suggest an expanded IS lineup.
On its Facebook page, Lexus said:
Do you remember the '02 IS 300 Sport Cross with its style, utility and performance? Will we bring it back? Watch the 2014 IS premiere on Facebook in 6 days to find out!