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Lexus planning second flagship alongside LS sedan

Lexus is planning to launch another flagship to slot alongside the LS sedan, but we don't know if it will be a coupe or a crossover. The coupe has been the persistent rumor. Lexus showed the two-door LF-LC concept in 2012 and a production model could borrow its underpinnings from the LS sedan. It's tipped to wear the letters LC or to revive the SC nameplate. The previous SC launched in 1991 as a fixed-roof coupe and offered inline-six or V8 engines. It was replaced in 2001 with the SC430 that had a V8 and a folding hardtop. While the coupe idea may seem like the leading candidate, the company's ambiguity is leading to speculation that the new flagship could adopt a different body-style altogether. "We need a flagship," Lexus general manager Jeff Bracken told Reuters. "It doesn't have to be a sedan." "In addition to the LS, there could be another flagship in our lineup," Bracken said. "We'll define what it is in January." The comments suggest something will be revealed at the Detroit auto show and could open the door to a new flagship SUV or crossover. That position is currently held by the LX 570, which is closely based on the Toyota Land Cruiser. However, sales of the LX have been less than stellar. From the 14,000-plus units Lexus sold of the original LX 470 when it launched in the US back in 2000, annual sales have dropped to just over 4,000 the last few years. Mercedes regularly sells over 25,000 of its GL-Class crossovers each year in the US alone. Last year Audi sold 18,000 Q7s here despite its imminent replacement. Land Rover sold nearly 13,000 Range Rovers last year and another 18,000 Range Rover Sports. Meanwhile, Cadillac typically sells between 20,000 and 30,000 Escalades every year, down from the 50,000-60,000 it sold a decade ago. A facelift is due for the LX that ought to spike sales a little, but Lexus will need more than a refresh to catch up with those rivals. In the meantime, it reportedly plans to roll out a three-row variant of the new RX before its lifespan is over. "We don't want to wait for a next generation" to give the RX the added seating capacity many customers are demanding, said Bracken. Related Video:

The refreshed 2018 Lexus NX looks just like a baby RX

The refreshed 2018 Lexus NX compact crossover debuted this week at the Shanghai Motor Show. Most of the changes are visual, and it should keep the NX fresh for the next few years until more extensive changes come. Power and performance remain the same, but Lexus claims its smallest SUV is quieter and more refined thanks to some updates under the skin. As the automaker's third best-selling vehicle in 2016, behind the venerable RX crossover and ES sedan, the NX has been a huge hit for Lexus in every market. Up front, the love it or hate it spindle grille remains, though it has received a few modifications. The upper portions of the grille and fenders have been reworked to flow better into the hood and doors. In addition to the sleeker visuals, it should help improve aerodynamics. New headlights with three projectors are similar to those on the new Lexus LC sport coupe. The bottom portion of the bumper has been pulled forward a bit, making the NX look both less pointy and more like a small RX than ever. In the rear, the bumper is redesigned, adding in design elements that draw influence from the spindle grille. Like the headlights, the taillights have been updated with a shape that's similar to those on the LC. Other changes include reshaped exhaust tips, new 18-inch wheels, and a kick sensor that opens the rear hatch if you make a motion under the rear bumper. Like the exterior, the changes to the interior are small but notable. The infotainment screen has grown from 7 inches to 10.3 inches. The controls for both the infotainment and HVAC system have been updated. Nearly all of the control knobs and switches have what Lexus is calling a metallic satin finish, essentially a silver-gray looking matte coloring. Like with many other Toyota and Lexus products, the automaker's Lexus Safety System + now comes standard on all models. This includes emergency braking, radar cruise control, lane departure warnings, and automatic high beams. The turbocharged 2.0-liter inline four carries over unchanged, though the model is now known as the NX 300 (formerly the NX 200t). Likewise, the hybrid system in the NX 300h is unchanged. There have been some updates to the suspension, adding in a modified version of the adaptive variable suspension system from the LC. Lexus claims this should improve both ride and handling. No word on pricing or a release date, so look for more news some time in the next few months.

Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.