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Lexus LF-LC approved for production

On the sidelines of a press drive for the 2014 Lexus IS, the company's vice president of marketing in the US told Ward's Auto that the honchos in Japan have approved the Lexus LF-LC concept for production. He wouldn't offer any other details on how the luxury coupe might be transformed into a vehicle for the buying masses, and that has led to a bag full of speculation.
The show car was hybrid-powered and rear-wheel drive, a beautifully executed stab by Toyota designers in Newport Beach at redefining Lexus, but even with the concept, the point was to keep it "within reach for premium buyers." The report says the odds are on limited production and higher pricing than Lexus' "mainstream products," and other sites have speculated on what kind of powertrain it might end up in showrooms with.
GT Channel posits that the LF-LC will be the inspiration for a coupe in the Lexus LS price bracket with a choice of either the 4.2-liter V8 or the hybrid powertrain from the LS 600h, further speculating it will be called LC 550 and cost more than $100,000. It then says that there would be another coupe created beneath that one to replace the SC 430. Lexus Enthusiast, however, calls those "warmed-over rumors" and says that the marque probably won't deviate from its engine-capacity-naming scheme - labeling a car with a 4.2-liter V8 an LC 550. Nor does it think Lexus will use the letters LC after the company has trademarked "RC" in the US and Australia.

Lexus LS spied wearing googly-eyed mask [UPDATE]

UPDATE: Judging by this mule's dash-to-axle ratio, we think it's probably an LS sedan, not an ES as previously identified. The text below has been updated. Wow. Take a good look at those headlights! As you can see from the images in the gallery above, Lexus is hard at work on the next generation of its luxurious LS sedan. The massive appendages affixed to the front of this mule make us wonder what's going on behind those fake headlights – we'd expect some fancy LED units on the production model. Ditto for the rear, where those equally tacked-on taillights will be replaced with a fancier set with upward-sweeping light bars. Getting past the crazy eyeballs, it seems that Lexus will continue refining its current styling language with the next LS. There's sure to be a pinched Spindle grille, and a long wheelbase ought to offer plenty of space for four adult-size occupants. Whereas the IS and larger GS carry the brand's sportier aspirations, going up against the likes of BMW and Mercedes-Benz, the LS will continue to be aimed at a more relaxed luxury buyer. Interestingly, our spy shooters were quick to point out that Lexus brought along 5 Series and 7 Series sedans to compare with its next LS. In any case, we wouldn't expect any significant changes to excite the enthusiast crowd. Related Video:

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.