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Toyota, Lexus to build more CUVs to meet surging demand

What was the biggest takeaway from the auto industry's 2014? Besides the fact that recalls are now a sad and mostly unremarkable part of a vehicle's life, it's that you can't be a competitive, mainstream brand in the US without a really strong line of crossovers, SUVs or pickups. We saw evidence of this as recently as Monday, when Hyundai unveiled its HCD-15 Santa Cruz Concept, and now we're seeing it again with Toyota. The company already has a comprehensive lineup of both mainstream and luxury CUVs and SUVs, although surging demand – sales were up 16 percent last year, Bloomberg reports – has led the company to increase its production tempo at the plants responsible for the RAV4 and Lexus RX. "The freeze is still in place until the end of March of 2016," Toyota's Jim Lentz told Bloomberg during this week's Detroit Auto Show, referencing the production bump at the Japanese and Canadian factories responsible for the models. "That hasn't changed. All indications are that it will lift, but right now it has not lifted." The increased sales are even spurring the brand to consider additional CUVs, including a compact that would slot in below the RAV4, Lentz told the business publication. Such a move would give Toyota a player in an increasingly competitive and important segment. In 2014 alone, mainstream brands, including Honda, Mazda, Chevrolet and Jeep, have announced brand new products destined for the compact CUV market. "We're going to have to look at how the market under RAV4 develops," Lentz told Bloomberg. "There's no question that it's going to. That's going to be the next growth spurt." Related Video:

2016 Lexus RC 200t Quick Spin

Cars like the BMW 4 Series, Cadillac ATS coupe, and Audi A5 exist not as volume cars, but as aspirational products designed to draw in the young and the young at heart. The humble four-cylinder turbo, offered in each car listed above, provides an accessible point of entry for lifestyle buyers that want the statement of a sporty coupe without the eagerness, fuel inefficiency, or cost of a big six-cylinder engine. Now, Lexus is throwing its hat in the ring with a turbocharged version of its polarizing RC coupe. We took the new RC 200t out for a day on the winding roads of the Pines to Palms Highway near Palm Springs, CA, and found that while Lexus' new engine will draw new customers, they probably won't like what they find. Driving Notes The RC joins the IS, GS, and NX as members of Lexus' four-cylinder turbo clan. There's 241 horsepower and 258 pound-feet of torque on offer here, numbers that compare favorably with the BMW 428i (240 hp and 260 lb-ft) and Audi A5 (220 hp and 258 lb-ft). None of that matters, though, because the turbocharged RC is easily the slowest car in its class. You'll struggle to keep pace with stuff like the Hyundai Veloster Turbo. The RC 200t somehow takes 7.3 seconds to get to 60 miles per hour. That's a second slower than the A5, and over half a second slower than the 4 Series or Cadillac ATS. You can't drive a car that looks as wild as this and take that long to get to 60. Blame it on the RC's 3,737-pound weight. Lexus only saved 11 pounds by switching out a 3.5-liter V6 for the 2.0-liter turbo. The BMW and Cadillac both weigh well under 3,500 pounds. Even the RC's four-door fraternal twin, the IS 200t, is 150 pounds lighter (and only takes 6.9 seconds to get to 60). The RC needs a diet, plain and simple. If Lexus truly wants to compete against the Germans and Cadillac, a snappier transmission is in order. Like the GS we talked about yesterday, the Aisin eight-speed is fine on upshifts – it's still not as fast as the 4 Series' ZF eight-speed auto – but it suffers when it's time to change down. Around town, it's less of a problem, but on the twisty mountain roads outside of Palm Springs and on the freeways, the RC's gearbox kept tripping over itself. We'd love to see what the 2.0-liter turbo engine could do in a lighter car, because it's a real charmer. The broad 1,650-to-4,400-rpm torque peak gives drivers a lot of space to play, although the RC does feel flat-footed as you crest 5,000 rpm.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.