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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus resurrecting SC name for big, expensive coupe

Lexus is preparing the SC nomenclature for its third act, after the first bombshell SC coupe from 1991 and the second, Desperate Housewives hardtop convertible evolution from 2001. The brand is aiming again for something that makes a deep mark, with rumored specs pointing to a large, heavy, powerful coupe that will square its spindle grille up against the Mercedes SL and BMW 6 Series. It will be built on the frame of the next-generation LS sedan, and Automobile says internal combustion motivation will come in three flavors. The starter will be a juiced-up version of the company's 5.0-liter, naturally aspirated V8, the one that currently makes 467 horsepower in the RC F. Stepping up from there will be some kind of hybrid powertrain good for around 500 horsepower; last year Motor Trend wrote that the hybrid would be based around a V6 ICE with Toyota's coming "multi-hybrid" system. The top step will be a twin-turbo version of the V8 that could exceed 600 hp. Early reports of dimensions have it at 185 inches long, 75 inches wide, and 53 inches tall. It is expected to use the world's first application of a ten-speed automatic transmission. It'll also get the RC F's torque vectoring mechanism for the rear-wheel-drive setup, though Car and Driver says an all-wheel drive option "might be added later." Aluminum and carbon fiber components will help manage weight. Its design will be inspired by the LF-LC concept, and right now its pricing is as murky as its looks. C/D posits an MSRP from $80,000 to $95,000, Automobile figures it will go "past the $100,000 mark," and MT pegs the situation at $150,000. All agree, however, that it will join the retail pipeline as a 2017 model.

PSA: Toyota wants to save your life, needs an hour of your time

Toyota wrote Autoblog to ask if we could spread the word about the Takata airbag inflator recall. Defective inflators remain installed in tens of millions of cars made by 19 carmakers, with manufacture dates that go back to the year 2000. Each inflator compounds the risk of serious injury or death in an airbag-activating crash. With a new ad campaign called "in about an hour," Toyota wants to make sure that unaware owners, or overly busy owners, know they can get their Toyota, Lexus, and Scion vehicles repaired free of charge in about the time it takes to do a load of laundry. The campaign focuses on cities in three so-called Zone A states where hot, humid climates worsen the threat of the ruptured inflators: Los Angeles, Dallas, and Miami. However, every owner everywhere who cares about his life, or his child's life, should at least check to see if his car is affected. All it takes is a quick VIN entry at the dedicated recall site at Toyota.com/Recall. The results will let you know if your car is affected and, if so, locate a local dealer for the free fix. The National Highway Transportation Safety Administration said the Takata affair has become "the largest and most complex safety recall in U.S. history." The numbers so far suggest the recall covers more than 42 million vehicles and more than 60 million airbags. Autoweek keeps an updated list of Takata information, including every make and model on the recall list. Consumer Reports published a list of frequently asked questions covering issues directly related and tangential to the recall. The 19 automakers maintain pages dedicated to the issue; Fiat Chrysler lists every relevant model and how it prioritizes repairs by Zone, Honda says it offers a free rental car while owner cars are repaired, Daimler vans says its fix only takes about an hour. And of course NHTSA serves all owners with its own VIN lookup site. We encourage you to check your vehicle — the life you save could be your own. Related Video: