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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Toyota recalling 20k 2014 and 2015 cars and CUVs with 3.5L engines

Toyota has announced a recall of roughly 20,000 vehicles covering the 2014 Avalon, Camry, Highlander (pictured) and Sienna, as well as the 2015 Lexus RX luxury crossover. The affected vehicles are all powered the 2GR-FE engine, which in layman's terms, is Toyota's well-regarded 3.5-liter V6.
According to Toyota's statement, a parts supplier might not have welded "the end cap on the right-hand fuel delivery pipe in the engine compartment" correctly, meaning fuel could leak. Leaking fuel, of course, increases the chance of an engine fire. That said, no fires, crashes or injuries have been reported due to the issue.
Owners will be notified to report to dealers, where techs will check the fuel delivery pipe and fit a replacement part as necessary.

Hardcore Lexus RC F spied along with facelifted model

The Lexus LC F isn't the only high-performance Lexus spied testing. Another of our spy photographers caught a hardcore version of the RC F sports coupe out testing with its more mild-mannered sibling, the latter of which was trying to hide its mild facelift. Of the two cars, the RC F is the more interesting for a couple of reasons, and not just because it will be the faster of the two. First of all, it looks like this RC F will be significantly lighter than the current model. The weight savings will likely come mainly from new carbon fiber panels that include the bare carbon hood and roof panel. It's possible Lexus will have found some other areas to save weight, but these parts are all we can see at the moment. The other reason this RC F is grabbing our attention is the impossible-to-miss rear wing. Its tall supports, large size and bold end plates signal that this is more of a track car than just a fast road car. Whether it delivers track-car levels of downforce has yet to be seen. The fixed wing is also likely lighter than the power-retractable one on the regular RC F. Another performance upgrade we can see are the giant cross-drilled brakes. One of the big mysteries of this car is of course whether Lexus will have upgraded the powertrain to match the other upgrades. We're not getting our hopes up. Lexus only has two versions of the 5.0-liter V8 (that we know of): the RC F version that makes 467 horsepower, and the LC 500 version that makes 471 horsepower. We could see Lexus using the slightly hotter LC version, but likely nothing new. Part of what leads us to think that is the RC F GT Concept Lexus built for Pikes Peak a few years ago. That car got loads of light parts, a roll cage and a wide body kit, but it had just the same 467-horsepower V8 as any other RC F. View 15 Photos As for the other RC on display in these spy shots, it gives us a solid look at the coupe's upcoming midcycle refresh. Interestingly, it appears Lexus has abandoned the split lights that had the Nike "Swoosh" style running lights. Now everything is integrated into single units. The outboard grilles now have more prominent strakes in them, and there's now a small grille or air inlet at the base of the main grille. Around at the back, there are almost no changes that we can see through the camouflage. Only a possible extension of the diffuser between the rear reflectors is all that shows through.