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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus previews production NX crossover ahead of Beijing debut

Every luxury automaker and its sister company is getting into the compact crossover game these days. Mercedes has the GLK and even smaller GLA, Audi has the Q3, BMW the X1... even Porsche is getting in on the action with the new Macan. Lincoln has the new MKC, and it won't be long before Infiniti and Acura launch challengers of their own. But before they do, Lexus will roll out its new NX crossover.
Previewed by the LF-NX concepts first in Frankfurt and then in Tokyo, leaked in a corporate presentation and spied testing out on the open road, Lexus is slated to present the production NX at the Beijing Motor Show later this month. But to keep us on our toes, the Japanese luxury automaker has released this teaser image and brief statement.
From the looks of it, it appears that Lexus has hardly toned down for production the anime-worthy sharp creases that made the LF-NX stand out on the show floor, with the brand's signature spindle grille featuring prominently once again. Though we'd guess the finished product will be toned down somewhat. Toyota's luxury division also says "the NX will set new standards for future models in the line-up," meaning that we can expect the design theme to carry through to more models to follow.

TMG Lexus LS Sports 650 destined for production after 2015?

There's little question that Lexus has succeeded in challenging its German rivals in the luxury marketplace. And with the LFA, it has proven that Japan can build a world-class supercar. What's left blank is the space in between.
Toyota Motorsport GmbH came up with a compelling answer in the form of the Sports 650 prototype, a Lexus LS with a 5.0-liter twin-turbo V8 producing 641 horsepower and other go-fast components to challenge the likes of the Mercedes-Benz S63 AMG and Audi S8. Toyota boss Akio Toyoda was reportedly so impressed with the project that he initially ordered TMG to build ten examples - one for him and each of his nine best friends. But since the model on which the project was based has since been replaced, questions remain over the project's fate.
Georg Kacher - European correspondent for Automobile and Car magazines - recently drove the prototype and reports that "the project will now likely be transferred to the new model out in 2015." That could come down purely to speculation, but Kacher tends to get the inside line on industry news, so this particular bowl of gossip soup might not requite the usual grain of salt we otherwise might add.