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Lexus IS to get Deviant at SEMA

It's time to start gathering intel on SEMA, and it starts with this drawing of a modified 2014 Lexus IS. Lexus ran a competition on DeviantART, an online community for artists, to find a suitably modified IS that it could build and display at the temple of all things aftermarket in Las Vegas. The winner, as judged by a four-person panel from among more than 600 entries, is the IS rendered above by Rob Evans.
The winner looks like the beginning of a build for an IS entry into Japan's Super GT series, with a seriously exaggerated front spoiler and rear diffuser and fender flares that aren't just punched out, they're throwing 12-punch combinations.
Evans will have his car built by VIP Auto Salon and plastered all over Lexus materials promoting its presence at the show. Oh, and he gets an IS F-Sport for a year, among other prizes. Second place went to Lucia Lee, third place to Guangho Huang. A press release below has more on the competition and the winner.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus coupe caught in spy shots actually RC, headed for Tokyo reveal?

Lexus may have pulled a fast one on us. The car our spy shooters spotted yesterday may not, in fact, be an IS F Coupe as we indicated. Rather, the car shown above may be a new model, dubbed RC, that will arrive at this year's Tokyo Motor Show.
Following a report from Automotive News, the RC is believed to be a pure coupe, rather than a hardtop convertible. This gels with information provided on the IS sedan's launch, when Lexus spokespeople said the IS Convertible would remain on the current platform. With styling based on the LF-CC from the 2012 Paris show, the new car will share a rear-drive platform with the IS and GS sedans.
Power is expected to come from a 3.5-liter V6 that turns out 306 horsepower. That car will likely wear the RC 350 badge. A hybrid model is expected to follow, but in a twist, it won't be coming to the US. The big news, though, is that the RC will spawn an RC F.