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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

New Lexus ES will debut at Shanghai Motor Show

Lexus will debut a new version of its ES sedan at the Shanghai Motor Show later this month. Don't expect it to be a total redesign, however – with the sixth-generation ES having just gone on sale in late 2012, we only anticipate a mid-cycle refresh. That's the impression we get from the teaser image above, too. The most prominent change is the reshaping of the headlamps with an LED swoosh, the overall shape of the fascia is very similar to that of the current car. The grille looks to be a bit more angular and pronounced, perhaps indicating the inclusion of an F Sport trim – something the ES currently does not have. The ES holds a unique position in the Lexus lineup. It's the only of the automaker's sedans not to be based on rear-wheel-drive architecture – the ES uses a version of the fullsize Toyota Avalon platform. That said, the ES is hugely important, with some 1.7 million examples being sold globally over the past 25 years. We'll know more when the ES officially bows in the not-too-distant future. Related Video: THE NEW LEXUS ES TO MAKE ITS GLOBAL DEBUT AT AUTO SHANGHAI 2015 BEIJING – April 10, 2015 - The new Lexus ES luxury sedan will make its global debut at Auto Shanghai 2015 on April 20, 2015. The Lexus ES established a unique and important position in the luxury sedan segment with its elegant styling, extraordinary quality, and Lexus' best-in-class service when it was introduced in 1989. More than 1.7 million units have been sold globally over the past 25 years. The new Lexus ES maintains its classical elegance while conveying a more dynamic experience and luxurious craftsmanship. The ES will be on display April 22-29, 2015 at the Lexus booth in Hall 7.1 at the National Exhibition and Convention Center at Auto Shanghai 2015.

Lexus LX 600 first impressions, a $485k Rolls and old Dodge Vipers | Autoblog Podcast #718

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a packed hour of Rolls-Royce, Infiniti, Lexus and early Dodge Viper content. The two start by talking about what they've been driving, kicking off with the 2022 Toyota Land Cruiser Lexus LX 600, followed by stores from Greg's road trip in an Infiniti QX55. From there, it's on to the $485,000 Rolls-Royce Ghost Black Badge that Byron was loaned for a weekend lake cottage getaway. After that, they celebrate Autoblog Podcast #718 with some Porsche Cayman and Boxster anecdotes, followed by Byron's used vehicle spotlight on the early Dodge Viper.  Autoblog Podcast #718 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Lexus LX 600 2022 Infiniti QX55 2022 Rolls-Royce Ghost Black Badge Used Vehicle Spotlight1992-2002 Dodge Viper Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Porsche 718 Cayman GT4 RS at the 2021 LA Auto Show