2013 Lexus Gs 350 on 2040-cars

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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Lexus LF-NX Concept takes aim at the small crossover herd [w/video]

Lexus is drawing crowds with its sharply styled LF-NX Concept, a car that previews a competitor for the likes of the BMW X1, Mercedes-Benz GLK (also debuting at Frankfurt) and Audi Q3. We previewed the LF-NX last week, but we've since gotten a bit of in-person time with the compact crossover on the Frankfurt show floor.
There's a lot of show-car tinsel here, but the makings of a production model are fairly visible. That trademark Lexus face, with the separate headlight and running light arrays and an even more extreme version of the "spindle" grille, is present and accounted for. The styling is sliced and carved, like the Lexus IS, although it's difficult to tell if the production model will be quite so extreme in its looks. We'll bet yes.
Take a look above for the full set of live images from Frankfurt, then scroll down for video and some of the stock images from the original, online unveiling. Finally, click over for our complete coverage of the LF-NX from its debut, last week.

Toyota may put Mirai hydrogen fuel cell powertrain into a Lexus

Toyota is hoping to define the world of hydrogen fuel cell vehicles with its uniquely styled Mirai sedan in a fashion similar to the way the Prius pops into people's minds when they think of a hybrid. The Japanese automaker believes it can sell about 700 FCEVs worldwide in the first year alone and build rapidly from there to an estimated 3,000 sales in the US by 2017. Of course, not everyone is completely enamored with the Mirai's design. Toyota is rumored to have an alternative in the works to quell some of those naysayers, possibly taking flagship form with a new Lexus LS powered by fuel-cell tech. The LS FCEV could be unveiled by 2017 to sit at the very top of brand's lineup. According to an inside source speaking to the Australian website Motoring, the front end would feature larger air intakes to cool the electrical components. The fuel cell would reportedly be positioned under the front seat, and the hydrogen tanks would be located under and behind the rear seat. Somehow, Motoring claims that all of this might be lighter than the current LS600hL hybrid, to the tune about 440 pounds. The model is also claimed to offer a range of about 239 miles, just a bit shy of the Mirai's roughly 300 miles. Assuming this vehicle actually exists, the cost for buyers of this flagship would almost certainly ring up at more than the LS600hL's $120,440 base price. Autoblog has reached out to Toyota for any further info about this rumor, one way or the other. If we hear back, we'll update this story with the details. Featured Gallery 2016 Toyota Mirai View 15 Photos News Source: MotoringImage Credit: Toyota Green Rumormill Lexus Toyota Alternative Fuels Hybrid Luxury Sedan lexus ls toyota mirai rumor fcev Lexus LS600h