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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

Lexus and Scott Pruett go racing with RC F GT3

Lexus will show what its RC F GT3 can do next year in the US when the racer will be hit the track with a newly formed team called F Performance Racing. Unfortunately, no one will say what series the coupe will compete in, but veteran racer Scott Pruett will be behind the wheel. As Lexus already teased, the RC F GT3 will feature a body with big flares and a huge wing. Under the heat extractors in the hood, there will be a production-derived 5.0-liter V8 with over 500 horsepower that will route through a six-speed sequential gearbox. Based on its current livery in eye-popping metallic blue, the coupe will also be one of the easiest cars to spot on the track. The sharply styled RC F might take too many checkered flags in its first season, though, because the team will keep the coupe to a limited schedule next year. Rather than scoring wins, the focus will be on developing the platform and gaining experience. However by the 2017 or 2018 season, there will be a multi-car effort with a full racing calendar. When taking on veteran teams fielding Porsches or Ferraris in the same class, a seasoned driver like Pruett will be an asset around a racecourse. He also already has close ties to the Japanese luxury brand after competing in Lexus-power prototypes in the Grand-Am Rolex Sports Car Championship Series and helping to develop the LFA. "I could not be more ecstatic to be representing Lexus as a performance brand ambassador and on the track in the F Performance RC F GT3," he said in the announcement. We look forward to seeing what he can do with it next year. Related Video: Lexus Partners with F Performance Racing for 2016 and Beyond Scott Pruett and Paul Gentilozzi form new team Multi-year team agreement Upcoming season focuses on vehicle development LAS VEGAS (Nov. 2, 2015) - Lexus today announced its motorsports partnership with Paul Gentilozzi and newly formed F Performance Racing to field the RC F GT3 in a soon to be announced sports car series. This new racing venture is part of the Lexus' global motorsports effort that will see the Japanese luxury brand competing on tracks in the United States beginning in 2016. The new race vehicle is based upon the production Lexus RC F high performance coupe that went on sale at the end of 2014.

Lexus launching new Crafted Line special editions at Pebble Beach

Over the course of the past 25 years, Lexus has done one heck of a job winding its way into the luxury automobile market previously dominated by the Germans. And now it aims to take another step into the luxury arena with The Crafted Line by Lexus.
Set to debut at Pebble Beach later this month, the Crafted line offers the Storm Trooper treatment with high-contrast white paint and black trim. The interiors are done up in two-tone black and red, and Tumi has done up a special set of luggage to match.
The special edition will be available on the ES350 as well as the F Sport versions of the LS460, GS350, IS250 (in both rear- and all-wheel drive) and RX350 AWD. Each will be limited to around 1,000 examples (give or take, depending on the model), with pricing set to start at around $42,000 for the ES pictured above. Scope out the full details in the press release below.