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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus builds final LFA supercar

Lexus has officially built the very last LFA. The 500th Lexus supercar rolled from the company's Motomachi facility on December 14th wearing all of the goodies of the Nürburgring package and white paint. Toyota's Lexus division started production on the car exactly two years ago on December 15, 2010 and built just one unit per working day. A total of 170 workers were hand-picked to handle parts manufacturing, assembly and painting for the LFA project. While Lexus has made it clear it will produce no more LFA models, lessons gleaned from the vehicle's construction may translate into other future products.
Specifically, Toyota says it may employ its carbon fiber reinforced plastic experience moving forward. As you may recall, the LFA made extensive use of CFRP and carbon fiber, and Lexus even created a special rotary loom to stitch together the supercar's A-pillars. Take a look at the brief press release on the last LFA below.

Lexus eschews production in China over quality concerns

One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic.
One company that isn't building cars in China, though, is Lexus. The Toyota-owned luxury brand still manufactures all of its vehicles in Japan (aside from a few RXs, which are built at a Toyota factory in Canada). According to Tokuo Fukuichi, Lexus just isn't ready to build cars there yet.
"The German Three have a brand image that they have cultivated over the past century in their long history, but Lexus is not in people's minds like that yet," Fukuichi-san told Reuters UK.