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Lexus to offer no-haggle policy at dealers

The automotive world hasn't seen no-haggle pricing in the US since Saturn collapsed in 2009, but Lexus is about to bring it back. The idea originated in company discussions with dealers two years ago, with dealers saying that a segment of potential buyers didn't enjoy negotiating a price. In order to find out how firm pricing will alter the landscape, 12 Lexus dealers will begin the pilot project at the beginning of 2016. That means new and used cars, parts, and service will come with fixed prices, according to the Detroit Free Press. Jeff Bracken, general manager of the Lexus brand, held up a Phoenix Toyota dealer as a success story, noting that the dealer's no-haggle strategy has worked for 12 years. Outside consultants will train employees at the selected outlets, and its effectiveness will be examined nearly every week. Prices can be changed, "but the expectation is that they remain unchanged for months at a time," and any incentives can still be deducted from that set price. The key to getting usable results - whether the program sticks around or not - is that those 12 dealers have to accept that some customers are going to walk out the door if they can't get the deal they want. Bracken said he expects sales and market share to decline some once the project begins, but only for a few months. After customers get accustomed to it, Bracken said he expects the initiative to be a success and expand to other company dealerships in 2017, even if not all Lexus dealers sign on. Related Video: News Source: Detroit Free PressImage Credit: Mike Windle/Getty Images for Pandora Media, Inc. Lexus Car Buying Car Dealers Used Car Buying Luxury

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

2016 Lexus ES shows updated, US-spec face

Lexus debuted the refreshed style for the ES at the Shanghai Motor Show with a much more prominent take on the company's spindle grille. If you hoped the conspicuous schnoz might be toned down for the US version of the luxury sedan, we have some bad news. The US-spec 2016 Lexus ES looks exactly the same. The spindle grille stands as one of the most polarizing styling features on new vehicles today. Rather than soften things, Lexus' designers make the shape even more pronounced for the refreshed ES. The latest take removes the crossbar from the center and outlines the whole thing in chrome. More angular, standard LED headlights make the edges appear even sharper, as do the triangular foglight surrounds at the lower corners. At the back, the taillights feature a more conspicuous L-shape and chrome-tipped, rectangular exhaust tips finish things off on the ES 350. The company also adds some evocatively named colors, including Autumn Shimmer, Nightfall Mica, Caviar, and Eminent White Pearl. Beyond the updated looks, the other major change for the ES is the availability of the Lexus Safety System+ suite of tech. It includes a Pre-Collision System, Lane Departure Alert with Steering Assist, Intelligent High Beam, and High-Speed Dynamic Radar Cruise Control. If all that isn't enough to make you feel more secure behind the wheel, a blind spot monitor with rear cross traffic alert is an additional option. The improvements to the interior aren't quite as drastic as the outside. There's a redesigned steering wheel, shift knob with a leather boot, and more soft-touch materials around the console. New trim colors include Linear Dark Mocha, Illustrious Piano Black, and matte-finish Bamboo. Both ES 350 and ES 300h models are unchanged in terms of powertrains. For a starting price of $38,940, after the $940 destination charge, buyers can get the ES 350 with a 268-horsepower, 3.5-liter V6 and six-speed automatic. For $41,860, customers can order an ES 300h with a hybrid, 2.5-liter four-cylinder making a total output of 200 hp. Luxury, Emboldened: Lexus ES 350 Revs Up Style and Luxury for 2016 Refreshed Look with Bolder Rendition of Lexus Spindle Grille Standard LED Headlights and Other Premium Design Features New Lexus Safety System+ Suite of Driver Assist Technologies Upgraded Interior Finishes Mark Levinson Audio and Panoramic Roof Available with All Packages July 10, 2015 Maintaining luxury leadership requires a relentless pursuit.