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Lexus spotted testing LF-LC coupe for production

Lexus has been preparing a production version of the LF-LC concept for some time now. The coupe would fill at least part of the void left by the culmination of the LFA's production run, albeit at a much lower market position. And judging by these latest spy shots, it looks like it's finally getting down to it. Spotted undergoing testing in Germany around the neighborhood of the Nurburgring, this camouflaged prototype provides us with our first glimpse at what the production LC will look like. It's still hard to tell with all those swirls encircling its bodywork, but the production version looks poised to adopt a form derived from the concept first seen at the Detroit Auto Show way back in 2012. Just don't expect the details to be quite as extreme as those on the show car. It may also be too early to determine what's under the hood, but the signs point towards implementation of the 5.0-liter V8 from the RC-F. A twin-turbo version of the same engine in the form of an LC-F could follow with even more power, while a hybrid V6 is also said to be in the cards. If you're having trouble imaging what it would go up against in the marketplace, though, our spy photographers on the ground inform us that Lexus has been benchmarking this prototype against a BMW 6 Series, Porsche 911, and Maserati GranTurismo. That'd put it in good company, and we're looking forward to seeing how it turns out. Related Video:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus RC F resurfaces with Carbon Package

Take one look at the new Lexus RC F and it'll be fairly obvious that Toyota's luxury division went to considerable lengths to make the new muscle coupe look the part. Still, there will always be those looking for that extra measure of visual aggression. And for them, Lexus is reportedly offering this carbon-fiber package.
The kit apparently includes a new hood (complete with central air vent), roof and active rear spoiler, all made of carbon fiber. The parts in question are particularly evident when installed on the white example of the RC F pictured here, giving it an even racier look than the stock model.
We've yet to receive official details from Lexus on the availability of the Carbon Package, so we don't know how much it will cost - or for that matter, if the components have been recrafted from actual carbon fiber or whether the woven bits simply overlay the existing panels as is often the case with aftermarket parts. But while we wait for official word, you can check out the images that have been circulating the internet in the gallery above.