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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2016 Lexus IS gets revised engine lineup

Look, the old Lexus IS 250 sucked. With a slow, heavy, underpowered, thirsty, 2.5-liter V6 under hood, our own managing editor, Steven Ewing, dubbed it Jennifer Slowpez in his review. While we celebrate its death, we're raising our glass towards a far smarter lineup for Lexus' entry level sedan. As previously reported, the new rear-drive-only IS 200t steps in at the bottom of the range. You can read all about it in our original post from late last month. Today's news focuses on the V6. While the 3.5-liter V6 from the IS 350 will soldier on unchanged, Lexus is adding a detuned variant of Toyota's popular six-cylinder to create the IS 300 AWD. Where the IS 350 pumps out 306 horsepower and 277 pound-feet of torque, the all-wheel-drive-only IS 300 comes to party with a more relaxed 255 hp and 236 lb-ft of torque. That's still a hell of a lot more power than the old IS 250 AWD, which offered just 204 hp and 185 lb-ft of torque. So, there we have it – IS 200t, IS 300 AWD, IS 350, and IS 350 AWD. And of course, Lexus' performance minded F Sport package is available regardless of engine, giving owners a sharper and more stylish character for their sedan. You can check out the nitty gritty details on Lexus' rejiggering of the IS range below. Lexus IS Sport Sedan Gets Revved Up In 2016 With Three Available Engines 2.0L Twin-Scroll Turbocharged Gas Engine for New IS 200t New 3.5L V6 Engine Provides More Options for All-Weather Drive with IS 300 AWD Agile Handling Throughout IS Lineup Available F SPORT Package Heightens Driving Experience July 24, 2015 2016 Lexus IS Sedan Product Information The Lexus IS luxury sport sedan models will continue to delight drivers with their balance of luxury, agility and sportiness as they enter 2016 model year with a three model strategy with IS 200t, IS 300 AWD, and IS 350. The former IS 250 and IS 250 AWD are discontinued. The IS adds to its stable of engines and receives a turbocharged gas engine, bringing the number of engine alternatives to three. Drivers will have a hard time deciding which IS to take home with rear-wheel drive (RWD), all-weather drive (AWD) and F SPORT variants. The new IS 200t, available as RWD only, features a 2.0-liter twin-scroll turbocharged inline four-cylinder engine with intercooler paired to an eight-speed automatic transmission. This engine cranks out 241 hp and has 258 lb.-ft. torque at 1,650-4,400 rpm.

Lexus LF-NX Concept takes aim at the small crossover herd [w/video]

Lexus is drawing crowds with its sharply styled LF-NX Concept, a car that previews a competitor for the likes of the BMW X1, Mercedes-Benz GLK (also debuting at Frankfurt) and Audi Q3. We previewed the LF-NX last week, but we've since gotten a bit of in-person time with the compact crossover on the Frankfurt show floor.
There's a lot of show-car tinsel here, but the makings of a production model are fairly visible. That trademark Lexus face, with the separate headlight and running light arrays and an even more extreme version of the "spindle" grille, is present and accounted for. The styling is sliced and carved, like the Lexus IS, although it's difficult to tell if the production model will be quite so extreme in its looks. We'll bet yes.
Take a look above for the full set of live images from Frankfurt, then scroll down for video and some of the stock images from the original, online unveiling. Finally, click over for our complete coverage of the LF-NX from its debut, last week.