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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Lincoln MKC crossover adopts the Continental's grille

The last vestiges of the controversial split Lincoln grille are slowly being removed as the company revamps its lineup. It started with the MKZ and Continental, with the most recent rhinoplasty recipient being the Navigator. Now, based on spy shots, it looks like the MKC crossover will be the fourth to get the new corporate grille. Under the heavy vinyl coverings, we can clearly see the proud Continental-inspired grille. We can also see that it will feature the same chrome mesh with Lincoln badge-shaped openings found on other cars with the grille design. We can also assume that the headlights will receive a substantial refresh, but the lower bumper doesn't look particularly different. The rest of this prototype MKC looks the same as the existing model. The back is covered, which indicates that the taillights may be updated. We wouldn't expect a radically different look, since the MKC already has a full-width taillight treatment. We also noticed that the wheels appear to be inspired by the cool turbine wheels of the Navigator. Whatever the other changes are, we'll probably see them soon. This is clearly just a refresh, and so there's a good chance we'll see the production model revealed by the end of the year, or early next year at the latest. Related Video:

Lexus RC 350 F Sport ready to take on Europe's coupes

Rumbling into the slot between the Lexus RC 350 Sport Coupe and the RC F is this, the RC 350 F Sport. Debuting at the Geneva Motor Show next week, the intergalactic malevolence of that spindle grille is given further aggression with a mesh treatment and 19-inch F Sport mesh wheels in dark metallic. Traditionally, F Sport models have also brandished unique fascias, but the standard RC is so visually aggressive to begin with, it still ought to throw quite a scare into rivals like the BMW 4 Series M Sport.
Bigger identifiers come in the cabin and under the skin, foremost being the redrum-reminiscent Rioja Red leather treatment and Silver Performance trim, perforated leather wrapped 'round the steering wheel and a moving center ring in the dash cluster inspired by the LFA. When the coupe is put into Sport+ mode, the included adaptive damping will kick in, and buyers can optionally order the four-wheel steering system when the car goes on sale in the US this fall.
There's a press release with info and specs below, a high-res gallery above and a bright lights, big city introduction on March 4 in Geneva.