2008 Lexus Es 350 on 2040-cars

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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus RC F is a predatory sport coupe with a 450-horsepower beating heart

Take a look at that face. We can't be the only ones who see an automotive Predator staring back, right? Certainly, the Lexus RC F Coupe boasts a visually striking design that some are going to love and others are going to hate, but we can at least appreciate that it's aggressive, especially compared to the standard RC Coupe that we saw at the Tokyo Motor Show. And with good reason - there's a 5.0-liter V8 engine sitting under that massively domed hood with "more than 450 horsepower," along with a newly calibrated eight-speed automatic gearbox.
Interestingly, Lexus has tuned the RC F's engine to run on an Atkinson cycle under most circumstances, while it switches to the more typical Otto cycle when more power is required, presumably using some sort of advanced variable valve timing technology. Helping put that power to the ground with all those ponies wreaking havoc underhood is a torque vectoring differential, a first from Lexus.
Also involved in keeping the RC F planted is an aero package that includes wings and ducts galore. The headline bit is an active rear wing that deploys at 50 miles per hour and retracts back into the deck when the car drops back to 25 mph. A clear-coated carbon fiber roof can optionally join that carbon rear wing. There are apparently going to be three 19-inch wheel options, including the ones you see in our live image gallery above.

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.