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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Toyota's future fuel cell vehicle lineup revealed?

Being an Olympic sponsor from 2017 through 2024 puts Toyota in the international limelight, and the company is preparing a fleet of efficient, cutting-edge vehicles just in time for the Tokyo games in 2020. At least eight new models could be on the way, according to Automotive News citing Best Car from Japan. Three of those might make use of the hydrogen fuel-cell powertrain developed for the Mirai. While many of these fuel cells are going into Japan-only vehicles, one of them could come here. Reiterating earlier rumors, Automotive News reports a hydrogen-powered Lexus LS is set for 2018. It could be even lighter than the current hybrid model, too. A similar version of the Toyota Crown would launch there in 2019 and possibly an FCEV Estima minivan, too. Beyond fuel cells, Toyota also intends to put the JPN Taxi Concept from the 2013 Tokyo Motor Show into production in time for the games, according to Automotive News. For 2017, the brand's flagship Century is also expected to adopt a hybrid V8 to replace the current V12, as well. Plus, many of its Japanese-market vans are also due for updates. All of this is certainly a massive undertaking to be ready in time, but Tokyo want to use the games as a chance to show the city as an innovative, international destination. Automotive News predicts Toyota could supply thousands of vehicles to haul all of the athletes and dignitaries around. In addition, the Japanese government wants 6,000 fuel cell vehicles on the road and 35 refueling stations up an running for the games. Related Video:

UPDATE: There are 5 unsold Lexus LFAs left in the U.S.

UPDATE (April 9, 2019): This year has been a solid year for LFA sales with three more finding homes. Interestingly, all three were sold during the month of January. By our count, that leaves five of the supercars left unsold.UPDATE (January 3, 2019): The countdown of Lexus LFA sales continues. In the time since our last update, Lexus sold another of the supercars. That means we're down to 8 LFAs unsold in the U.S. Check out the whole story on unsold LFAs below. We'll also continue to monitor LFA sales to see if/when all are sold.UPDATE (April 5, 2018): Since we first ran this post, Lexus has actually sold 3 more LFAs, meaning that there should be 9 more remaining for sale in the U.S. Read on to learn more about how there are still a few new ones on the market. While we were digging through automaker sales figures for July, we found a few odd sales of discontinued cars, but the strangest by far was the inclusion of the Lexus LFA in Toyota's numbers. Apparently, a dealer sold one in July, and even more amazingly, six were sold last year. This is remarkable because production ended for the LFA way back in 2012, and there weren't many examples to begin with. So we reached out to Toyota for more info, and we have good news, sort of, if you missed out on buying a new one when the car was, well, really new. According to a Toyota representative, there are currently 12 9 8 5 LFAs around the country that are officially classified as dealer inventory. We also asked about overseas cars, but apparently those numbers weren't available. Still, 5 technically new LFAs is a shocking number. The representative also gave us a detailed explanation from Lexus International on how this might have happened. Basically, for the U.S. market, Lexus said the company intended to only take purchase orders on LFAs from customers to avoid price gouging and speculation. However, in 2010, orders started to drop off, and to make sure cars weren't sitting at the factory, the company allowed existing LFA holders to order a second car, and also allowed dealers and executives to order cars for themselves or for selling at dealerships, and some of the dealer-ordered cars still come up from time-to-time as new sales. So the cool news is that you might be able to still buy a new LFA if you really want to. But that's a big might.