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'Next Lexus F' teased ahead of Detroit debut

We've got absolutely zero actual information from the automaker on what its "Next Lexus F" will be, other than what was just released today in this brief press release and lone teaser image, but our best guess is that it's the next-generation IS-F sedan. The timing would make sense, considering that the latest IS just hit the market earlier this year as a 2014 model.
Since we know so little, we'll just share some of the exuberant marketing speak contained in the press release for your reading pleasure:
Designed from the asphalt up, to strike at the heart, the newest Lexus F model will debut at the January 2014 North American International Auto Show in Detroit.

Toyota recalls 370k Sienna minivans, 10.5k Lexus GS models over separate issues

The year of the recall continues, but this time it isn't from General Motors. Toyota is announcing two, separate recalls affecting a pair of its models.
First, Toyota is recalling 370,000 Sienna minivans from the 2004 to 2011 model years that are registered or originally sold in cold-weather states. The problem is that the spare tire carrier assembly cable can be splashed by water contaminated with road salt and cause corrosion. There is a splashguard in place to prevent this, but it sometimes gets lost in "normal usage," according to the company. If the cable does break, then "the spare tire may separate from the vehicle."
This is actually the second repair for this problem for some of these vehicles. In 2010, Toyota issued a recall on 600,000 Siennas from the 1998 to 2010 model years. At the time, it installed a new splashguard and sprayed the area with an anti-rust chemical. However, according to Toyota spokesperson John Hanson speaking to Autoblog, the campaign worked for the 1998 to 2003 models but wasn't sufficient for the newer ones. For the latest recall, the vehicles are getting the entire cable replaced with a stainless steel unit and a new splashguard.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350