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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota and Lexus will have standard automatic braking by 2017

Last week, NHTSA and IIHS announced that 20 auto manufacturers and three agencies had agreed to include automatic emergency braking (AEB) as standard equipment by 2022. Toyota was one of those 20 companies, but this week they upped the AEB ante: Nearly every Toyota and Lexus model and trim level will have standard AEB by 2017. That's next year. Many models already offer AEB as part of the Lexus Safety System+ and Toyota Safety Sense packages, but consumers have had to pay extra for these options (unless they leased a Toyota Mirai hydrogen fuel-cell vehicle; it already has AEB as standard equipment.) By the end of next year, all but the Lexus GS, Toyota 4Runner and Toyota 86 — which was developed together with Subaru — will have AEB installed at no extra cost. (Interestingly, the new Prius Prime unveiled at the New York International Auto Show has Safety Sense as an option rather than standard equipment.) The AEB function is part of Toyota's safety suites, which will be included in 25 Lexus and Toyota models. Both makes have a precollision system that detects the possibility of collision with the car ahead and engages the brakes if the driver doesn't react quickly enough, as well as lane departure alerts and automatic high beams. Toyota's move leapfrogs ahead of Honda making its Honda Sensing system, which includes AEB tech, available as a flat $1,000 option on every Civic Sedan. Related Video: This article by Kristen Hall-Geisler originally ran on TechCrunch, a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

2015 Lexus LS gets tiny tweaks to try to keep up in LA

The 2015 model-year updates for the LS are certainly minor, but at least Lexus isn't letting its flagship sedan languish completely. The biggest change for the revised model is an improved infotainment system with an updated navigation and dynamic guidelines for the backup camera. Lexus' Enform App Suite also allows owners to remotely control some of the vehicle's functions, including the door locks, ignition and climate control settings. Among the litany of incredibly small tweaks, the dome lights now use LEDs, and the F Sport model that includes features like a sport-tuned air suspension and 19-inch forged wheels gets an added badge at the rear. The changes have increased the turning circle by 3.9 inches for models with the standard suspension and 18-inch wheels. All of the changes are definitely minor, but hopefully they'll sustain the posh motor until its next iteration is ready. 2015 Lexus LS Shows Why This Luxury Flagship Became A Luxury Legend - New Multimedia System for 2015 - Lexus Enform App Suite Upgraded - Upgraded Backup Camera With Dynamic Gridlines - F SPORT Model With Special Suspension, 19-inch Wheels, Brembo Brakes October 16, 2014 History seems to be repeating itself. The Lexus LS upended the luxury segment a quarter-century ago, and one reason was that it made a powerful V8 engine standard when it was a very expensive extra-cost option in some European models and not even available in others. Just change the year to 2015, and the situation seems to be replaying. A supremely smooth, standard 386-horsepower 4.6-liter V8 teamed with an eight-speed automatic transmission is only one facet of the 2015 Lexus LS 460, though undeniably, it's the one whose benefit you feel quite strongly during a road test. Nearly silent acceleration remains a hallmark aspect of driving a Lexus LS, which also offers the option of a more engaging driving experience with the F SPORT Package. A wide range of model choices also make the Lexus LS a standout. The LS 460 comes in regular and long-wheelbase versions, each with the further choice of rear-wheel drive or all-weather drive (360 hp with AWD). The ultimate Lexus flagship sedan remains the LS 600h L hybrid with 438 total system horsepower from a 5-liter V8 paired with an electric motor and all-weather drive. New for 2015, the LS gains a new multimedia system. The multimedia system, accessed through the navigation screen, provides a multitude of capabilities.