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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus leads J.D. Power's Vehicle Dependability Study for 2021

J.D. Power's latest Vehicle Dependability Study is out, and, not surprisingly, Lexus sits at the top for the ninth time in the last 10 years. Right behind Lexus is Porsche, followed by Kia, which is the highest-ranked mass-market brand in the study. Genesis, last year's top-ranked brand (in its first year included in the results), fell from first to eighth, though the G80 sedan did earn an award in its midsize luxury segment. The Porsche 911 was called out as the Most Dependable Model by J.D. Power for the second time in the last three years. The vehicles being studied are from the 2018 model year, which means owners have had three years to get to know their cars and trucks. It's notable that this year's study shows a marked improvement in overall vehicle dependability as tracked by J.D. Power. The overall level of problems, scored by the number of problems per 100 vehicles (PP100), declined by 10% compared to last year.  "The study results validate what we have known for some time," said Dave Sargent, vice president of global automotive at J.D. Power. "Automakers are making increasingly dependable vehicles — but there are still some problem areas that need to be addressed and some warning signs on the horizon." Tesla makes its inaugural appearance on the Dependability Study, though its score of 176 PP100 isn't official. Tesla is the only automaker that has chosen not to grant J.D. Power permission to survey its owners in all 50 states. As we've pointed out in the past, the Vehicle Dependability Study includes eight major vehicle categories grouped by J.D. Power as follows: audio/communication/entertainment/navigation (ACEN); engine/transmission; exterior; interior; features/controls/displays (FCD); driving experience; heating, ventilation and air conditioning; and seats. All issues reported by owners are all tracked equally, which means a problematic phone pairing procedure dings an automaker's rating the same as a blown engine or transmission. And in fact, the ACEN category has more reported problems than any other, which means the majority of problems reported don't lead to a vehicle that leaves its owner stranded. Green Land Rover Lexus Porsche Car Buying JD Power dependability reliability