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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2016 Lexus GS F First Drive [w/video]

Performance cars used to be about horsepower and chassis tuning. Lately the question isn't so much what's under the hood, but how many buttons are on the console. We're overwhelmed with individual settings for engine response, transmission, exhaust, steering, and ride. When did these cars turn into a choose your own tuning adventure? The Lexus GS F represents an attempt to step back from this over-adjustable madness and return to more bygone sports car values. It has a special engine, unique bodywork, and a chassis tuned for high performance. There are only two settings you need to play with. The first setting is the Drive Mode Select dial on the center console, which mainly controls the response of 5.0-liter V8 engine and the shift behavior of the eight-speed automatic. The engine is the same V8 found in the RC F, making the same 467 horsepower and 389 pound-feet of torque. New this year are small balancing weights on the crankshaft pulley that cut down on internal vibration. Drive Mode Select also changes the electronic power steering, air conditioning, and stability control (you can also turn it all the way off via a separate button). The engine is the same V8 found in the RC F, making the same 467 horsepower and 389 pound-feet of torque. You will use two settings in the GS F: Eco when you want to get somewhere, Sport S+ when you want to get somewhere fast. Normal and Sport S modes offer intermediate steps you don't really need. Eco mode softens the throttle and reduces the use of air conditioning for slightly better fuel economy. It also makes the center-mounted tachometer switch into an eco-driving gauge. S+ puts everything into sport mode, including a heavier steering weight and a higher stability control threshold. While Sport S mode shifts the noon position of the tachometer to just below the horsepower peak of 7,000 rpm, S+ goes a step further and turns the rev indicator into a solid bar that grows around the edge of the display. It also adds oil and coolant temperature to the readout. And how could we fail to mention G-Force Artificial Intelligence (or grin at such an overwrought name)? That's the shift logic the transmission uses in Sport S+. It's designed to hold revs in corners and downshift during hard braking. "Our goal with F is to make a driver's car, not a drag race winner." The other button in the Lexus GS F that you need to pay attention to is next to the Drive Mode Select knob, labeled TVD for Torque Vectoring Differential.

The hoverboard of your dreams is finally here, thanks to Lexus

Finally. Finally! Anyone who grew up in the 1980s has been waiting for this moment for a long, long time. Since 1989, to be exact, which is when Back to the Future Part II hovered its way into theaters showing Marty-of-the-past riding a newfangled board-without-wheels in a fabricated future. After several teases, Lexus has finally unleashed real, actual footage of its hoverboard in action. As you'll see in the video, the learning curve is steep, even for a professional skateboarder like Ross McGouran. "I've spent 20 years skateboarding, but without friction it feels like I've had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It's a whole new experience," says the hoverboard test rider. Before we all get too carried away, there are caveats to this real-world hoverboard. First, the technology doesn't work everywhere. According to Lexus, 200 meters of magnetic track was built in Dresden, Germany, and shipped to a specially built "hoverpark" in Barcelona, Spain. Unlike the fictional hoverboard from BTTF, though, Lexus' creation does indeed work on water... assuming there's a properly magnetic surface below the surface. We're sure you've got questions – cryostats, liquid hydrogen and magnets, are the likely answers – but first, you really should watch the video. Then, feel free to check out the full press release down below, but before you get too excited, know that Lexus has said it does not intend to sell a production version of its hoverboard. Related Video: Lexus Hoverboard Ride Revealed New Film for the Latest Amazing in Motion Campaign Shows Final Testing in Barcelona August 04, 2015 TOKYO, August 05, 2015 -- Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona. Mark Templin, Executive Vice President at Lexus International said: "Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call 'SLIDE', we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn't an easy process.