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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Google self-driving car badly damaged in accident but wasn't at fault

A self-driving Lexus RX 450h hybrid sport utility vehicle owned and operated by Google was involved in an accident in Mountain View, California, on Friday afternoon. Nobody was injured, though there was an occupant inside the Lexus at the time of the crash. Initial reports indicate Google's autonomous vehicle was not at fault. The accident happened when another driver in a commercial van ran a red light and hit the passenger side of the autonomous vehicle. Google confirmed that the vehicle was piloting itself at the time of the accident. When it became obvious a collision was imminent, the human driver applied the brakes, but it was too late. The car sustained significant damage in the crash and had to be towed away on a flatbed trailer. This isn't the first time one of Google's self-driving vehicles was involved in an accident, but it does appear to be the first time one of the tech giant's cars sustained serious damage. In a statement to 9to5Google.com, Google said, "Thousands of crashes happen everyday on US roads, and red-light running is the leading cause of urban crashes in the US. Human error plays a role in 94% of these crashes, which is why we're developing fully self-driving technology to make our roads safer." The United States Department of Transportation earlier this week outlined a set of 15 safety assessment objectives for autonomous vehicle manufacturers to meet. The DOT said "automated vehicles hold enormous potential benefits for safety, mobility and sustainability." Related Video: News Source: 9to5Google.com, G4 via YouTubeImage Credit: G4 via YouTube Auto News Government/Legal Green Lexus Technology Crossover Autonomous Vehicles Hybrid accident lexus rx lexus rx450h

Finally, Lexus has a sick-looking crossover concept

So, Lexus isn't playing it safe. The Japanese luxury brand revealed a concept called the UX that will be revealed at the Paris Motor Show, and to say it's eye-catching is an understatement. It looks like one of those new-fangled, coupe-styled SUVs, along the lines of the BMW X6, though Lexus isn't explaining exactly what the UX is. It nebulously says the concept is meant to appeal to a "progressive, urban audience living in a connected environment." Sounds like an X6-, or perhaps an X4-fighter, to us. Oh, and probably with Wi-Fi. As you can see, the UX has massively flared fenders (which add an off-road vibe), a raked roofline and huge wheels. Pretty concepty, in other words. Like the NX SUV, which debuted as a concept then went into production largely unchanged, the UX has a lot of angles and curves. Like the NX, it will probably be divisive at first but a strong entry in the crossover segment if it makes it to production (we think it will). Lexus only released this rear three-quarters shot, so we'll have to wait to see what the front looks like. We'd expect Lexus' spindle grille and some snazzy LED lights. Inside, the UX "showcases imaginative technologies for an immersive driver experience, while the interior marries traditional craftsmanship with high-tech manufacturing techniques," Lexus says. Translation: It will be really digital inside with some wood, carbon-fiber, or fancy plastic trim. It debuts Sept. 29 in Paris. Related Video: Design/Style Paris Motor Show Lexus Crossover SUV 2016 paris motor show lexus ux