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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2021 Lexus LX 570 gets an Inspiration Series run of 500 units

The 2021 Lexus LX 570 will haul its 13-year-old bones into the 2021 model year with the enticements of the Sport Package, along with an Inspiration Series model produced in a run of 500 examples. New features and options for 2021 are Amazon Alexa capability, Nori Green exterior paint, and interior leather colored Glazed Caramel. The Sport Package dials up bodykit add-ons for the front and rear fascias, a sport grille, body-colored side mirrors with chrome accents, and forged 21-inch wheels outside. A black headliner inside broods over semi-aniline leather trim offset with leather in black, Cabernet, or that new Glazed Caramel hue.  The LX Inspiration Series can be had in either Black Onyx or the $425 White Pearl exterior. Outside, it goes heavy on the sinister. A black grille features a black chrome surround, there are black headlamps and taillights with smoked lenses to go with black fog lamps, black trim around the windows and black chrome garnish elsewhere, black roof rails and door handles, and black badges on the back of tailgate. The rolling stock is a set of 21-inch black wheels with black center caps. The limited-edition spent all its fun money on the exterior, the interior left with unique floor and cargo mats, and unique key gloves.  All models come with the Lexus Safety System+ that groups features like Blind Spot Monitor with Rear Cross-Traffic Alert, Panoramic View Monitor, Multi-Terrain Monitor, and Intuitive Parking Assist. The engine bay retains its 5.7-liter V8 throwing 383 horsepower and 403 pound-feet of torque, shifting through an eight-speed automatic and sending power to all four wheels through a Torsen limited-slip differential. If an LX 570 ever sees an unpaved road, it will have nothing to fear, equipped standard with its Crawl Control system that comes with Turn Assist and Hill-start Assist Control. On sale as of now, prices on the two-row, five-seat LX 570 and the three-row, seven-seat model have gone up by $100. The two-row starts at $86,580 and gets a $1,025 destination charge, totaling $87,605. The three-row starts at $91,580 and gets a $1,295 destination charge, so it starts at $92,875. Lexus didn't mention pricing for the Sport Package or the Inspiration model, both of which are exclusive to the three-row, and they're not on the Lexus configurator as of writing, so speak to your dealer about those if they speak to you. Related Video:    

Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."