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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus IS F avoids cancellation, priced from $63,350*

Ever since the redesigned Lexus IS hit the scene, we've been wondering about the 416-horsepower IS F model, and now we finally have some answers. For 2014, the IS F carries over with the previous bodystyle, and Lexus gives its sport sedan some small changes to go with a higher starting price of $63,350 (*not including $910 for destination) when it goes on sale in October. Compared to the 2013 model (shown above), the price has risen by $1,600.
For that extra money, buyers will get a couple styling changes like the new carbon fiber decklid spoiler and LED fog lights, as well as some minor interior updates like headrests embossed with the "F" logo, Alcantara trim added to the door panels and center console cover, semi-aniline leather replacing the black leather and black Alcantara seat-inserts added to cars equipped with the red leather seats.
The price hike for the IS F is considerably higher than the rest of the 2014 IS lineup such as the $885 increase for the new IS250 and the $855 drop for the IS350 while pricing for both IS Convertible models (IS250C and IS350C) went up by $100 each. Speaking of price increases, Lexus has also increased its destination charge slightly from $895 up to $910.

Translogic 165: 2015 Lexus RC F Biometrics Test

A traditional vehicle review goes like this: Reviewer drives car, reviewer gathers thoughts, reviewer relays vehicle impressions to audience. But what if instead of explaining what it's like to drive a given car, the reviewer could simply show the audience their response to the vehicle? With advancements in wearable biometrics technology, it's now possible to replace car review adjectives with cold, hard data. Translogic host Jonathon Buckley heads to Palm Beach Raceway in Florida to gauge his physiological reaction to driving the all-new Lexus RC F, with a little help from biometrics experts at Emotiv and Hexoskin. From his brain, to his body, Jonathon's vitals are measured as he takes to the track in Lexus's latest sports coupe. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley. Lexus Technology Gadgets Coupe Performance Translogic