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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus LF-1 Limitless lights up like a Christmas tree in new teaser

We don't know much about the Lexus LF-1 Limitless Concept that's coming to the 2018 Detroit Auto Show, but we do know it's going to have some crazy complicated headlights. Lexus released a second teaser of the oddly named Limitless, this time focusing our attention on the conceptual crossover's face. And let's just say there's a whole heck of a lot going on. As you can see in the animated GIF below, the show starts with a traditional Lexus badge in blue, followed by a few slashes of light in a shape that would make Zorro proud. And then things get really crazy. A yellow-hued set of slices carve through the fascia below the headlights, forming a sort of wide-set Fu Manchu, though this one was penned not by Sax Rohmer but by the designers at CALTY in California. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. via GIPHY We'll have all the details on the LF-1 Limitless on January 15, so stay tuned. Related Video: Detroit Auto Show Lexus Crossover Concept Cars

Lexus LF-C2 Concept shows polarizing looks are here to stay

Well, that's one question answered. When Lexus released the first teaser for its LF-C2 Concept, we figured it'd be one of two things - either it'd be a convertible based on the LF-LC Concept car or it'd be a thinly veiled concept version of the RC Convertible. Turns out, it's kind of both.
The LF-LC styling straddles the wilder, concepty looks of the LF-LC and the still wild, but more grounded, looks of the RC. That doesn't mean it's not a polarizing piece of design, with Lexus styling trademarks like the dominating spindle grille and separate LED running lights. Lexus' knife-edge cuts and folds in the bodywork have been toned down relative to past concepts, but the overall look here, particularly in the rear fenders, is rather busy.
"The LF-C2 concept shows what's in store for our brand's future design direction," Lexus boss Jeff Bracken said. "This concept shows consumers around the world Lexus' devotion to emotional designs as well as our passion for an exceptional driving experience."