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Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2022 Lexus UX gets new colors and a single new feature

If you were waiting to see what Lexus would do with the 2022 UX before committing to buy, the answer is "make tiny cosmetic changes." Outside, the biggest addition is that shoppers have a choice of new colors, although we can't tell yet what those colors are. Between the Lexus press release and images, the new colors mentioned are Grecian Water and Cloudburst Gray. Grecian Water is the rich blue hue that appeared on the 2021 UX Black Line special edition toward the end of last year — very pretty, but there'd be signs to avoid the beach if the Aegean ever turned this color. Cloudburst Gray featured on the 2021 Lexus IS and is migrating to the UX, and looks like an overcast day. And also as on the UX Black Series, buyers who opt for the Premium, Luxury, or F Sport packages can choose to have the UX body color extended to the normally black wheel arches. Inside the cabin, Grecian Water comes with a choice of either Black, Birch NuLuxe, or Birch NuLuxe with a Lapis washi dash. Cadmium Orange is available now on the 2021 UX and carries over, but will offer new interior choices to go with.  The UX received a refresh for this year consisting of a minor nip and tuck and some safety features being added as standard. The powertrains remain the 2.0-liter four-cylinder in the UX 200 putting out 169 horsepower and 151 pound-feet of torque, and a more efficient version of the same 2.0-liter assisted by a hybrid system in the UX 250H for 181 system horsepower. The runt of the Lexus litter is outsold in the U.S. by everything else in the lineup save for the flagship LS sedan and the ancient LX SUV, and we'll wager that changes when the new LX arrives. Even so, the UX sold fractionally better here last year than it did in 2019, and the numbers so far in 2021 are better than last year. We've asked Lexus for more information about the paints for next year, we'll update the post if we get a response. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.