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Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

Next Lexus RX looks ready to roll

Lexus' bread-and-butter crossover, the RX, has been long overdue for a substantial redesign, with the current third-gen crossover entering its sixth year on sale. Considering this, it's no surprise that the fourth-generation RX is well on its way to production readiness, as evidenced by our latest round of spy photos. This new model looks larger than the current RX, like the wheelbase has been stretched, which would likely explain reports that the company was looking at an optional third-row for the mid-sizer. Aesthetically, the Lexus spindle grille is easy to spot, as are its aggressive headlamps. It's unclear based on these images if the RX will adopt the same styling statement seen on the RC, IS and NX, with sharp LED running lamps mounted below the actual headlights, but it certainly seems likely. Besides the design changes, our spies report that Toyota will be working hard to shed weight, likely through the use of aluminum for the doors, hood and rear hatch. Underhood, expect the typical combo of a gas-powered six-cylinder as well as the V6/hybrid setup found in Lexus' 450h models. As for when we could expect to see the next-gen RX, your guess is as good as ours. Geneva is, as always, a candidate, as is April's New York Auto Show. Of course, should we confirm a debut at either show, we'll be sure to let you know. Stay tuned.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.