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Lexus RC F sets the pace Down Under

A few months back we reported that Lexus was considering competing in V8 Supercars, Australia's premier touring-car series. And while it might not be ready to launch a campaign of its own, the Japanese luxury automaker has done the next-best thing. Starting this season, the Lexus RC F will serve as the series' official safety car. The eight-cylinder muscle coupe appears to be mechanically unmodified, as it is apparently suitable to the task right out of the showroom. It has, however, been enhanced with a special livery, emergency lighting and an interior likely to have been upgraded with bucket seats, racing harnesses, a roll cage and emergency equipment. The RC F safety car will be joined by an IS 350 F Sport that'll serve as the medical car and another GS 350 F Sport support vehicle, giving Lexus a strong presence on the circuit Down Under and potentially paving the way for a competitive assault on the series in the near future. Aussie racing fans can expect to see the trio on the track starting with the Clipsal 500 in Adelaide later this month. It won't be the first time we've seen Lexus provide a safety car in Australia, but it's a definite step up in profile from the GS 350 that has served for the past few years at the same Sydney Motorsport Park where this trio was launched. 06 February 2015 LEXUS ROARS INTO V8 SUPERCARS WITH RC F SAFETY CAR The Lexus high powered performance RC F coupe will feature as V8 Supercars' official Safety Car in 2015 as part of a new partnership between the Japanese luxury marque and V8 Supercars, Australia's premier motorsport series. A Lexus GS 350 F Sport and an IS 350 F Sport will also be on track as the championship's official course and medical cars as part of the new agreement. The RC F, which is equipped with a 5.0-litre V8 that produces 351kW of power and 530Nm of torque, will feature at each of the 15 V8 Supercars Championship events in 2015 alongside the GS 350 F Sport and IS 350 F Sport. Lexus Australia chief executive Sean Hanley said the partnership with V8 Supercars was a fitting match for the brand. "V8 Supercars is the world's leading touring car series and our involvement as supplier of vehicles reflects the new energy in our brand and our dynamic model lines," Mr Hanley said.

Lexus NX debuts in turbocharged and hybrid guise

Lexus showed off its polarizing new NX at the 2014 Beijing Motor Show, trotting out both the turbocharged 200t model (Lexus' first production turbo) alongside the hybrid-powered 300h.
We still don't know a great deal about the turbocharged model, aside from the fact that the engine underhood is a 2.0-liter four-cylinder, although we're hoping to get details sooner rather than later. For reference, the 2.0-liter turbo in the BMW X1 pumps out 240 horsepower while the four-pot turbo in the Mercedes-Benz GLA250 turns out 208 horsepower, which leads us to think we should expect the Lexus to fall somewhere between these two figures.
If Lexus' naming strategy in the past rings true here, though, we can confidently say the 300h will use a 2.5-liter four-cylinder Atkinson cycle engine with an electric motor and lithium-ion battery, just like the Lexus ES300h and Toyota Avalon Hybrid. That should mean around 200 system horsepower and well over 30 miles per gallon, although it's probably too early to predict economy with any degree of certainty.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350