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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Toyota may return to F1 under Lexus banner

A new report in from the website Club Lexus claims to have insider knowledge about a return to Formula One racing by Toyota, this time under the auspices of the Lexus brand. Toyota competed in F1 from 2002 through the 2009 season. That final year saw the team return competitive, if inconsistent results, but the larger economic woes in the automotive market made a decision to pull the plug relatively easy at the time.
Now, citing recent interviews with Toyota executives and insider sources, Club Lexus says that the move to re-enter F1 for the 2014 season is "all but finalized." The choice to go with the Lexus nameplate over Toyota makes some sense, too, considering the success that rival Infiniti has had in recent years through its partnership with Red Bull Racing. Further, the emerging Lexus identity as a performance car builder, with a strong background in hybrid vehicles, could help the F1 move resonate with buyers.
A few technological factors and formula changes within F1 offer some credence to the Lexus rumor, too. F1 will increase the available capacity of KERS from 60kW to 120kW, a change that theoretically benefits the hybrid-savvy Toyota. What's more, 2014 will see a switch from the current 2.4-liter V8 engines to 1.6-liter turbocharged V6s. A Lexus team that goes racing in 2014 will be on a level playing field with the rest of the grid then, with all teams adjusting to and continuing to develop the new engines.

Forget LCD displays, the Lexus UX concept has hologram orbs

Two weeks ago, Lexus revealed the UX concept for the Paris Motor Show. The company only showed one photo of the exterior, but did give a generic description of the interior, saying it would have "imaginative technologies for an immersive driver experience." Now we know what that means: holograms! Yes, Lexus has done about the only thing that can impress in this world of high-resolution automotive displays – it brought instruments and infotainment into the third dimension. In the process it has somewhat reimagined the way occupants interact with the car as well. We're guessing the name UX, which stands for user experience in the tech world, was intentional. The large crystal-shaped box in the center console stands out immediately. The company says the box will display climate control and infotainment options in full 3D for the driver and passenger. The instrument cluster gets the hologram treatment as well with an orb floating in the middle and the ability to display both analog and digital information. No word on whether a small, blue Princess Leia will appear in the console asking for help. The UX's interior has a few other nifty surprises. The windows are electrochromic, so they can be darkened as needed (similar tech is already in use on some car roofs). The passenger side of the dashboard has a large, finned sound bar that can be removed. We're not entirely sure the thinking behind that feature, but we suppose it would be nice as a stereo for a picnic or a day at the beach. To cap things off, Lexus included the concept car staples of touch-sensitive buttons and side-view mirror cameras. As for when you'll see hologram displays in future Lexus models, we have no idea but wouldn't count on them coming anytime soon. We have a more optimistic view of the Lexus UX concept itself. With crossovers as popular as ever, we expect to see an attractive production model with these bulging fenders and a steeply raked windshield in a year or so. Related Video: Image Credit: Lexus Design/Style Paris Motor Show Lexus Technology Emerging Technologies Infotainment Crossover 2016 paris motor show interior design lexus ux concept