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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus promises to unveil two updated models at Pebble Beach

Lexus has announced it will stage the global debuts of two updated models at Pebble Beach later this week. But it isn't saying which models they will be. However we can take an educated guess or two. Two of the oldest nameplates in the Lexus lineup at present are its flagship models: namely, the LS sedan and the LX sport-ute. The original LS was first introduced back in 1989, with the current fourth-generation model rolled out in 2006. (That's the Pebble Beach edition of the 2009 LS 600h pictured above.) It's undergone incremental updates in the decade since, with the last one having arrived in 2012. With much newer examples of the Mercedes S-Class and BMW 7 Series having recently been launched, Toyota will likely want to keep its flagship sedan up to date and competitive with newer rivals. Meanwhile the LX first launched in 1995 as a rebadged and luxed-up version of the Toyota Land Cruiser. The current third-generation model arrived in 2007, and was updated in 2012 alongside the aforementioned LS sedan. Sales of the LX have been floundering, spurring Lexus to potentially launch an entirely different flagship crossover to take its place. But before that happens, it is expected to launch another facelift for the existing model. Photos of that updated version have already leaked out and begun circulating, so we wouldn't be surprised to see the new LX 570 debut in Monterey as well. Both are expected to adopt more aggressive styling in line with other, newer models in the lineup, along with the latest technologies Toyota has to offer. Whatever form they take, we won't have to wait long to find out what Lexus has in store for us. The unveiling of both its freshly updated new models is set to take place on Thursday, so watch this space. Related Video: MEDIA ADVISORY - LEXUS TO UNVEIL TWO UPDATED MODELS AT PEBBLE BEACH August 10, 2015 -- Lexus plans to stage the global premiere of two updated models in Pebble Beach during the days leading up to the 2015 Concours d' Elegance. The reveal will take place at 7 p.m. PDT, Thursday, Aug. 13, and all materials will be available on www.LexusNewsroom.com simultaneously.

Lexus CT 200h gets four changes for 2016

As Toyota rolls out its updated 2016 model range, it's clear that some refreshes are fresher than others. Whereas the 2016 Scion tC got breathed on, the 2016 Lexus CT 200h gets a mere glance, and only for a moment. Just four items differentiate the coming model from the one currently on sale, and three of those are optional: a chrome surround for the grille is standard; a moonroof, Lexus Enform Remote, and Lexus Service Connect are options. Lexus Enform Remote gives owners control of the car through an iOS or Android smartphone app so they can do things like unlock and lock the doors, remote start the engine, and locate the vehicle. Lexus Service Connect works through iOS or LexusDrivers.com site only and provides notes on vehicle health. Both services are by subscription. The CT 200h doesn't make a lot of headlines but it's a good performer for Lexus. It wins awards, it's the only luxury hybrid to get more than 40 miles per gallon, it's put up consistent sales numbers for the four years it's been on the market, and it's the brand's second-best-selling hybrid globally after the RX hybrid. We've already told you what's new, the press release below can tell you everything else you'd want to know. Related Video: 2016 Lexus CT 200h Offers Compact Attitude With Impressive MPG - 42 MPG EPA Estimated Combined Fuel Economy - F SPORT Package Delivers Sporty Performance - Peace of Mind with Lexus Enform Remote and Lexus Enform Service Connect July 24, 2015 - What do you get when Lexus melds a sporty luxury compact with an environmentally conscientious attitude? The 2016 CT 200h. With an EPA-estimated 42 MPG combined fuel economy the CT 200h is one of six hybrid models Lexus offers for 2016. Lexus has been the hybrid luxury leader since it introduced the first luxury hybrid more than 10 years ago. The CT 200h broke new ground for Lexus, introducing the brand to a younger generation of highly discerning customers. They, too, quickly discovered the refinement and driving pleasure that characterize the progressive luxury inherent in every Lexus. A sporty chassis keeps the CT 200h connected to the road's curves, and for 2016, the dashing look is enhanced with a chrome surround grille. Drivers can also now opt in for additional peace of mind with Lexus Enform Remote and Lexus Enform Service Connect. Lexus Enform Remote (subscription required), allows the owner to remotely view and control certain vehicle features using a mobile app for iOS and Android devices.