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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus LF-NX gets turbocharged second act [w/video]

Don't let its supremely polarizing appearance fool you, this is not the Lexus LF-NX Concept that you (probably) had a strong reaction to when it debuted at the Frankfurt Motor Show. The German version of the concept car featured a variant of the Lexus Hybrid Drive system, while this LF-NX Turbo, well, it has "turbo" in the name, you see?
If fact, the namesake turbo would appear to be the first for Lexus; getting off the line in the forced-induction race with a 2.0T four-cylinder engine that "paves the way for the introduction of turbocharged powerplants in future Lexus models." Sounds good to us. The new turbo four has plenty of tricky tech, too. Lexus tells us that the engine makes use of an advanced high tumble port, fan spray fuel injection, VVT-iw variable valve timing, an exhaust manifold integrated into the cylinder head and, of course, a twin-scroll turbo with active wastegate valve. The result is said to be a blown engine that offers quick throttle response and "exhilarating" performance, along with excellent fuel economy and low tailpipe emissions.
As for the rest of the LF-NX Turbo concept? Well, you've seen this angular concept crossover before, basically. There's a slightly tweaked front end and new wheels sitting in slightly cleaned-up wheel wells. The boldest-yet version of the spindle grille still bears an uncanny resemblance to The Predator, and the slightly revised exterior visuals won't change your made-up-mind about this vision of Lexus' future.

Major Alexa deal will bring Amazon services into more cars

Amazon and its personal assistance service Alexa are partnering with HERE Technologies to create a new connected mobility service powerhouse. Alexa will integrate with HERE's navigation and location services to offer what the two companies are calling a "true voice-first-navigation experience." Alexa will come pre-integrated with HERE navigation on-demand, which the automakers can then enable, which should help cut down on development time. One of the biggest features from this partnership is how directions could be offered and delivered using HERE's Open Location Platform (OLP). Currently, the OLP uses data from several car manufacturers to provide insights into real-time location and traffic. But on Alexa, this could be used to provide directional context. For example, Alexa could say, "Turn right after [such-and-such a building]" rather than just, "Turn right." Amazon has been testing the automotive waters throughout the past decade. Its home-based Alexa-enabled devices are already offered with connections to several manufacturers. To various degrees of integration, it can already pair with Ford, Genesis, Toyota, Lexus, Hyundai and BMW vehicles. At the end of 2018, Amazon took things a step further when it introduced the Echo Auto, a Bluetooth-connected Alexa assistant device that can be physically kept in a car. Currently only available by invitation (its production and distribution have been delayed), the $25 device is essentially a voice service that works together with smartphones and connects to a car's speakers. Users can command it to do a variety of things, including playing music, setting navigation, opening the garage door, finding local stores, making calls, setting reminders, and thousands of other "skills." According to The Verge, nearly 1 million people have already ordered the device. Some (well, probably few) may know HERE Technologies from its maps on Windows Phones. We all know how that turned out, though. Today, HERE has expanded into a multi-function suite that is available in multiple mediums, including many automotive applications. HERE Automotive's connected vehicle services include real-time traffic, parking, weather, fuel prices, hazard warnings, traffic sign integration, and even EV charging stations. These all incorporate and extend the use of HERE's location and tracking programming. HERE is already partnered with BMW, Audi, Daimler, Intel, Mobileye, NVIDIA, and has investments from Bosch, Continental and Pioneer.